AI Is Coming for the Part of Your Business You Shouldn't Have Kept Anyway
Why this is adjacent to his themes
- Parent theme: Creator economy / videography as a scalable business / the packaging ladder
- The new angle: Brandyn argues that videographers who sell time and raw deliverables are on the wrong rung of the ladder — they should be selling outcomes, expertise, and strategic value. He hasn't addressed AI video generation directly. His contrarian take on AI is implicit in everything he's already said: AI wipes out the commodity tier (fast edits, generic social clips, stock-footage packages) and that's actually good news for videographers who already positioned themselves higher. The market is being sorted. Staying on the wrong rung just got more expensive.
Draft LinkedIn post
I keep seeing videographers post about AI as if it's coming for their jobs.
Some of them are right. But not for the reason they think.
AI is not coming for the videographer who shows up at a bar mitzvah and captures the moment the grandfather sees his granddaughter walk in. It is not coming for the person who spent three years learning which lens choice tells a story and which one just records an event.
It is coming for the $300 social media clip package. For the generic product showcase. For the "we need five posts this month" retainer where the content was forgettable anyway.
And here is the thing I want every videographer to actually sit with: that work was already the problem.
The videographers who are most anxious about AI right now are the ones who built their businesses around volume at low rates. Who competed on turnaround time and price. Who positioned themselves as fast and cheap because that was the easiest thing to sell.
I spent years watching that model exhaust people. Not just financially — creatively. You cannot build a business worth having by being the fastest person in a race to the bottom.
AI will make the bottom cheaper. It will make commodity content free, essentially. If that's what you were selling, the writing was on the wall before the tools showed up.
What AI cannot replace: a videographer who clients trust to show up to their most important moments. A producer who understands that the point is not footage but what the footage does for the business. Someone who has built enough of a track record that their judgment is the product, not their camera.
That's the business worth building.
The rest of it was going to be a problem eventually. AI just moved up the timeline.
Risk / variance note
Higher variance. This requires him to stake a position on AI in public, which he hasn't done. The argument is consistent with his existing positioning philosophy and is defensible, but it's a bigger statement than his usual local-business-focused content. Could attract engagement — and disagreement — from a wider audience than his typical feed. Worth reviewing before posting.