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The Garden Variety — Week 47 (Nov 23–29)

Film: I, Tonya (2017) | CTA: No Boss System ($997)


I, Tonya has a title card near the beginning that says the film is based on "irony-free, wildly contradictory, and completely true" accounts from the real people involved. What follows is four or five of them telling you exactly what happened in the months before Nancy Kerrigan was attacked — and none of the accounts match. Tonya's version contradicts Jeff Gillooly's version contradicts Shawn Eckhardt's. Each of them is looking directly into the camera. Each of them believes they're telling you the truth.

Craig Gillespie built the whole film this way. Competing talking heads, openly contradicting each other, the film refusing to adjudicate between them. It's not a mystery — you can see what probably happened. It's a film about the story getting made, and about who gets to make it.


What you understand by the end is that the story of Tonya Harding was assembled by people who needed a character. She landed the triple axel in national competition — first American woman to do it — and the judges marked her down on presentation. She was working-class in a sport that had already decided what a champion was supposed to look like, and she didn't look like it. By the time the attack on Kerrigan happened, the villain slot had been waiting for her for years. The achievement was real and verifiable and happened in front of an arena full of people. The narrative got written by everyone except her.

You can have the most documented record in the room and still not control what story sticks.


I see this in Atlanta and in Albuquerque with businesses that have been doing good work for years and have almost nothing on the public record to show for it. The roofer in Decatur who's been in business since 1999 and has a Google profile with six reviews, three of which are about a crew he fired seven years ago. The restaurant in Inman Park that's fed the same neighborhood through two recessions and whose Yelp page is led by a complaint about parking.

The work is real. The story on the public record is whatever showed up first.

None of those sources are hostile. They're just filling a vacuum. The narrative goes to whoever arrives with a story.


The triple axel didn't fix it. Tonya had a verifiable body of work and a genuinely contested version of events, and the one thing she never had was a story she'd controlled from the start. By the time she got to tell her version, the other version had twenty years of compounding on it.


Controlling your own story means you have to actually have one.


No Boss System is $997. Last week of the November arc. What you're building — the podcast, the newsletter, whatever the form is — is the story. The record that exists when someone goes looking for you. The system is what keeps that record accumulating in a way that doesn't require you to manually restart it every time you fall off the routine.

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— Brandyn


Draft notes (for Brandyn review)