LinkedIn Post: The Mechanic's Way Out

Source: /opt/gcv-portfolio/captions/0MD07WiJPW8.en.vtt — GCV testimonial/feedback talk, ~00:00:03–00:01:49 (break it down / mechanic + the soup-to-nuts funnel story)

When something I'm running stops working, I do the same thing every time. I take it apart.

You've basically got two choices when a thing breaks. Spend a lot of money to get somebody to help you, or break it down into very small pieces and look at each individual piece until you find the part that ain't working. It's almost like being a mechanic.

I learned this building my first sales funnel from soup to nuts. I wrote the book, wrote the sales page, did the cover graphics, designed the website, uploaded it, made the audio with a voice way better than mine, shot the video version. Every piece by hand.

That taught me something the checkbook never would. Each part matters, and I know which one's broken because I built every single one of them. If they don't like the sales page, no sale. If the video's off, no sale. If the website won't load, no sale.

Most people reach for the money the second something stalls. I'd rather you be the mechanic. It's slower the first time and cheaper every time after.

If you're staring at a thing that won't run and you can't find the jam, send me a message. I like taking things apart.

draft from corpus — based on Brandyn's GCV testimonial/feedback talk (0MD07WiJPW8.en.vtt)