LinkedIn Post: The Year In Review

Source: /opt/gcv-portfolio/captions/3uQUKCoyKr4.en.vtt — GCV showcase-video talk with Kennedy, ~00:00–01:00

Most organizations have a year of work and no way to show it.

Scraps of paper. Pictures of events. Some really strong emails. Then the year-end gala rolls around and you're supposed to stand up in front of your donors and your volunteers and justify your existence, and you're digging through a folder trying to remember what even happened in March.

A showcase video is the opposite of that. You take the entire year of progress and turn it into one thing people can actually watch and share with the relationships that matter most. The donors. The volunteers. The people who show up at the gala. It's your year in review. It also doubles as a case study, an impact report, anything where you have to prove the year happened.

We're coming up on a year of running Ghost Coast Video, and five years of Kennedy and me making content together. The showcase is the thing we tell people to start with, because it answers the question every donor is quietly asking: what did you actually do with it.

You already have the year. You just haven't put it anywhere a person can watch it.

draft from corpus — based on Brandyn's GCV showcase-video talk (3uQUKCoyKr4.en.vtt)