Arches Brewing — Follow-Up Sequence

Target: Arches Brewing — craft brewery / taproom, 2903 R N Martin St, East Point, GA 30344 (inside the Atlanta Utility Works, next to the East Point MARTA station)

Contact: Jeff Dake, co-founder (credited in Beer Connoisseur interviews; no direct email published). Messages land in the general brewery inbox info@archesbrewing.com.

Channel: Email info@archesbrewing.com (primary). events@culturedsouth.com (the Atlanta Utility Works building/events inbox) as the alternate for the event/venue-angle touch. Instagram @archesbrewing as the alternate for at most one touch. Phone (470) 382-5435 / (404) 761-2104 (site footer / Contact page).

Source first-touch: registry/leads/drafts/arches-brewing-outreach.md + targets.md F8

Generated: 2026-09-20 (night-shift)

Assumes: no reply to the first touch (the free 60–90 second reel offer)

Register: an independently owned, founder-led craft brewery and taproom/biergarten that moved into a historic building and sells itself as a tri-cities community hub, with a real events/venue side. Taproom-and-room storytelling, the regulars and the neighborhood, the old-world lager craft, the 2024 relocation and building-as-character story, the tri-cities/East Point identity, and (where useful) the events/venue business. Not a nonprofit register, not a hard sales push.

Flags — read before sending

1. No direct email for Jeff Dake. He is the only named human, credited publicly as co-founder in Beer Connoisseur interviews, but no direct address is published anywhere. Every email routes through the general brewery inbox info@archesbrewing.com. The greeting uses "Jeff —" by first name, which is safe since he is public as co-founder. If Brandyn prefers a safer general greeting, swap to "Hey —" or "Arches team —". If Brandyn pulls a direct address for Jeff, swap the greeting and send direct.

2. Do not invent Jamey's surname, and do not address Jamey. The "our story" page names the 1920 Colonial home the founders brewed under as "Jamey's" — a second founder, first name only. The copy references the four brick arches and the 2005 first batch without naming Jamey. Do not invent a surname or a direct address for either founder.

3. Do not cite hours. The site footer and the Visit page disagree on hours. They don't matter for the pitch, so leave them out of every touch.

4. Events/venue alternate channel. events@culturedsouth.com is the Atlanta Utility Works building/events inbox. It is the alternate for Touch 5, the holiday events/venue angle. One channel per touch — never double- or triple-send the same touch.

5. Do not imply Arches is a client. It is a cold prospect. No invented barrel counts, sales figures, ratings, awards, beer names beyond the stated old-world lager positioning, event dates, staff beyond Jeff Dake and the first-name-only "Jamey", or quotes.

6. The free first piece is already on the table from the first touch. These touches don't re-offer it as the lead; each one adds a new angle.

7. Stop the moment Jeff replies. This is a conversation, not a drip. Any response restarts as a real thread and the remaining touches get dropped.

Cadence

|-------|--------|---------|------------------|

| 2 | D+12 | Email info@ | Free asset: "one taproom night into a 60-second piece" shot list (Appendix A) |

| 3 | D+20 | Email info@ (IG @archesbrewing alternate) | The 2024 relocation + historic Atlanta Utility Works building-as-character, the tri-cities block |

| 4 | D+28 | Email info@ | The old-world lager craft: 2005 homebrew roots, 450-foot aquifer, four brick arches |

| 5 | D+36 | Email info@ (events@culturedsouth.com alternate) | Q4 fall-to-holiday taproom/events/gift-card window + door-open close |

Touch 1 — The room on a Tuesday (D+5)

Channel: Email info@archesbrewing.com

Subject: the taproom on a Tuesday

Jeff —

A site can list the taps and the address on R N Martin. It can't show the room full on a Tuesday, regulars on their stools, the biergarten after work.

That's the shot that turns "community hub for the tri-cities" from a line on the homepage into something people can see. If there's a night worth thirty seconds of film, I'd come catch it.

No pressure if it's not the time.

— Brandyn

ghostcoast.video

~75 words. Leads with the room-during-service and regulars angle, not the free-reel offer the first touch already made. Concrete imagery (full room on a Tuesday, stools, the biergarten). Carries the "you pick it" thread forward without re-offering the headline.

Touch 2 — Free asset (D+12)

Channel: Email info@archesbrewing.com

Subject: a shot list for the taproom, no strings

Jeff —

I put together a short shot list for your side of it: how to turn one taproom night into a 60-second neighborhood piece on a phone. Written so whoever's behind the bar that night could run it.

It's in Appendix A below, no strings. If it reads like something you'd rather hand off than shoot yourselves, that's the part I do.

— Brandyn

ghostcoast.video

~65 words. Delivers the free asset without asking for anything. Appendix A is self-contained and mentions nothing GCV needs.

Touch 3 — The building is a character (D+20)

Channel: Email info@archesbrewing.com

Subject: the building is a character

Jeff —

You moved into the Atlanta Utility Works in 2024, a former manufacturing building next to the East Point MARTA station, same roof as Cultured South and Good As Burgers. The block around it is changing, and the building itself is the best character in the room.

A page can say "relocated 2024." It can't show the bones of that building, the train rolling past, the block coming back to life. Thirty seconds of that is a different thing than a beer list.

If that angle's worth doing, I'd come shoot it.

— Brandyn

ghostcoast.video

~85 words. The 2024-relocation / historic-building-as-character story plus the tri-cities block, not a re-run of the first touch. Uses only the published facts (the Utility Works, the MARTA station, Cultured South and Good As Burgers).

Alternate channel (Instagram DM @archesbrewing): same through-line, condensed — "Jeff — you moved into the Atlanta Utility Works in 2024, a former manufacturing building by the East Point MARTA station. The block around it is changing, and the building's the best character in the room. A page can say 'relocated 2024'; it can't show the bones of the building or the train rolling past. Worth a message back? — Brandyn / ghostcoast.video." The relocation story is visual and Instagram-native; use this only if the email has gone cold and the IG account looks active. Do not send both.

Touch 4 — The slow way (D+28)

Channel: Email info@archesbrewing.com

Subject: the slow way

Jeff —

The name comes from four brick arches on a 1920 Colonial home in East Point, where the first batch happened back in 2005. Old-world lagers done the slow way, spring water from a 450-foot aquifer. Cleaner, more complex, the site says.

None of that shows up in a tap list. A camera can show the process: the slow part, the water, the hands. That's a story a lager drinker actually watches.

Worth a thought.

— Brandyn

ghostcoast.video

~80 words. The old-world lager craft angle — 2005 homebrew roots, the 450-foot-aquifer spring water, the four-brick-arches naming story — without naming Jamey or inventing any beer name beyond the lager positioning already on the site. Distinct from the taproom, asset, and relocation touches.

Touch 5 — The holiday stretch (D+36)

Channel: Email info@archesbrewing.com

Subject: the holiday stretch

Jeff —

Fall turns into the holidays fast for a taproom: gift cards, holiday markets, private parties, out-of-town family brought to the neighborhood spot. A warm room on camera does the work all winter, and it's the stretch where the building's events side fills up too.

I've sent a few notes and won't keep them coming if the timing's off. Running a brewery keeps you busy enough.

The offer stands. If Arches wants the room, the regulars, or the building on camera, I'm around.

— Brandyn

ghostcoast.video

~85 words. Frames the real Q4 fall-to-holiday taproom window (gift cards, holiday markets, private parties, the events side) without naming a date, then lands the door-open close. No ask, no recap, no guilt.

Alternate channel (email events@culturedsouth.com): use only if the holiday angle is better aimed at the building's events/venue business — "Hi — Ghost Coast Video here, I shoot short documentary reels in Atlanta. Q4 is the stretch where the Atlanta Utility Works events side fills up: holiday markets, private parties, year-end bookings. A warm room on camera rebooks the next one. If there's one holiday event worth a 60-second recap, I'd come shoot it and hand you the cut. No pressure either way. — Brandyn / ghostcoast.video." Keep the greeting general here; this inbox has no named contact published.

Appendix A — One taproom night into a 60-second neighborhood piece

The deliverable for Touch 2. Self-contained; paste into an email or drop into a Google Doc. Written for whoever's behind the bar that night, phone in hand.

What this is. A working way to turn one real taproom night into a 60-second neighborhood piece people actually watch. No production budget. Whoever's on that night shoots seven shots on a phone; you cut them together after close.

The seven shots, in order.

1. The taps at open, before the room fills.

2. The biergarten at golden hour, tables empty.

3. A pour in the window, backlit.

4. The room during a busy service, one wide shot.

5. A regular's stool — one person, one line, if they'll be on camera.

6. The old building's architecture — the Utility Works bones, the brick, the MARTA train going by.

7. The sign at closing, lights down.

Cutting it. Hold each shot two or three seconds. Drop the sound and lay one track under it. Sixty seconds is seven shots, one track, done. Don't caption every frame; let one shot do the work.

Why it works. A beer list can't make someone feel the room at 7:30. A full taproom, a backlit pour, a regular on their stool, the old building at close — that can. The person who watches doesn't get a tagline, they get the room and the neighborhood. And the piece quietly does the asking for the next pint.

Notes for Brandyn

Strongest touch if only one goes out: Touch 1 (the room on a Tuesday). It aims the first touch's "community hub" thesis at the one thing a tap list and an address can never show, and it names a recurring, specific shot (a full room on a Tuesday, regulars on their stools) rather than a generic "full room" line.
Appendix A is ready to deploy as a Google Doc or a plain email for Touch 2. The shot list is Arches-specific (the taps at open, the backlit pour, the Utility Works bones, the MARTA train going by) rather than a generic brewery checklist, and it is distinct from the Talat "two chefs, one service" list, the No Más! event-recap list, and the Historic Westside Gardens donor guide.
The relocation and the naming story are separated. Touch 3 carries the 2024 move into the Atlanta Utility Works (building-as-character), and Touch 4 carries the 2005 homebrew roots and the four brick arches. They're two different stories and shouldn't get folded together, so the four arches don't get mistaken for the Utility Works building itself.
Greeting is the one swap point. Everything is addressed "Jeff —" on the strength of his public co-founder credit. If Brandyn would rather not assume the general inbox reaches Jeff personally, change to "Hey —" or "Arches team —" across the board; the copy doesn't otherwise depend on the name.
Cadence is generous because a small founder-run brewery is seasonal. Starting late September puts Touch 3 in early-to-mid October and Touch 5 in late October/early November, ahead of the Q4 holiday and gift-card lock-in.
Downstream asks stay held until a real conversation: a recurring "room in motion" series, a relocation/building piece, a process film on the slow lager, holiday-room content. None of these appear as asks in this sequence.
No fabricated clients, metrics, beer names, staff, dates, awards, or quotes anywhere. Only Arches Brewing's own published facts are named: the East Point address, East Point's first craft brewery (est. 2016), the 2024 relocation into the Atlanta Utility Works, the 2005 first batch, the four brick arches of the 1920 Colonial home, the 450-foot-aquifer spring water, "cleaner, more complex," the five pillars, and the "Tri-Cities Original Craft Brewery" / "community hub" self-description.