ART Station — Follow-Up Sequence

Target: ART Station — 501(c)(3) arts center with theatre, galleries, and arts education — 5384 Manor Dr, Stone Mountain GA 30086

Contact: no named contact published — address the center/team

Channel(s): Email Info@artstation.org (primary); Instagram DM @artstation.stonemountain (alternate, one touch max); FB @ARTStationStoneMountain; phone (770) 469-1105

Source first-touch: registry/leads/drafts/art-station-outreach.md (I2, built 2026-09-20)

Source row: targets.md I2 (Web-sourced candidates 2026-09-20)

Generated: 2026-09-20 (night-shift)

Assumes: no reply to the first touch (one free short piece, they pick the story, no strings on the first one, they own the footage)

Register: donor-funded 501(c)(3) arts center — theatre plus galleries plus arts education — donor-facing storytelling, program-and-student content, artist and gallery voices, volunteer and board voices, season-subscription and year-end giving — not a commercial sell

Cadence

|-------|--------|---------|------------------|

| 2 | D+12 | Email | Free one-page "one room, sixty seconds" donor-update guide (Appendix A), angled at the arts-ed classes |

| 3 | D+20 | Email | The galleries / artist-hanging-a-show angle — the room a gallery page can't show |

| 4 | D+28 | Email | The 2026-2027 season launch — a subscriber-and-donor story, not a schedule |

| 5 | D+36 | Email (or IG DM) | Q4 year-end giving / member thank-you turn, door-open close |

Flags — read before sending

1. No named contact. There is no named staff or board member in the I2 row or the first-touch draft. Address the org generally — "Hi —" / "ART Station team" — and never invent a person. If Brandyn looks up a real staff, board, artistic-director, or education/gallery lead before sending, he can swap the greeting to a first name; otherwise keep it general.

2. No invented email or handle. Info@artstation.org is the only published email. The other public channels are IG @artstation.stonemountain, FB @ARTStationStoneMountain, phone (770) 469-1105. Do not invent a staff address or a new social handle. Email is primary; Instagram DM @artstation.stonemountain is a labeled alternate for at most one touch (Touch 5). Pick one channel per touch — never double- or triple-send.

3. Facts confined to the first-touch draft and the I2 row. 501(c)(3) arts center, theatre, galleries, arts education, four decades of live theatre, 2026-2027 season announced, 5384 Manor Dr in Stone Mountain — all from the row. Do not invent staff/board/artistic-director names, donor counts, funds raised, attendance, ticket prices, production titles, season details beyond "2026-2027 season announced", exhibition names, program statistics, event or opening dates, grants, awards, or quotes. "A kid in an arts-ed class," "an artist hanging a show," and "the people who keep the place alive" are categories, not invented individuals.

4. Do not re-offer the free piece as the lead of every touch. The first touch already made the offer ("one free short piece, they pick the story, no strings on the first one, they own the footage"). Each touch below leads with a different value; the offer only returns once, as the closing line of Touch 5.

5. Do not imply ART Station is a current client anywhere. It is a cold prospect. The only org named in this sequence is ART Station itself.

6. The seasonal hook is Q4 year-end giving (the biggest donor window of the year), sharpened by a 2026-2027 season just announced. Touch 4 and Touch 5 both lean on it. Neither names a campaign, a date, or a specific opening.

7. Stop the moment they reply. This is a conversation, not a drip. Any response restarts as a real thread and the remaining touches get dropped.

Touch 1 — The four-decades milestone (D+5)

Subject: four decades is the story the page can't tell

Hi —

Four decades of live theatre in Stone Mountain. A website can write that down. What it can't show is the people who kept it running — the board member who's been there since the early years, the volunteer who works every opening, the person who remembers the building before it looked the way it does now.

That's the piece a donor page can't hold, and it's the one ART Station owns outright. Nobody else in Stone Mountain can tell it.

If there's an elder or a long-time board member with a story, that's where I'd point a camera first.

~90 words. Leads with the gap between stating "four decades" and showing the people who made it, not a re-offer of the free shoot. "You pick it" carries forward from the first touch. No names, no dates, no invented event. The register is donor-facing storytelling — the legacy is the fundraising language, not a sales hook.

Touch 2 — Free asset + the arts-ed classes (D+12)

Subject: a one-page guide for whoever runs the classes

Hi —

I put together a one-page guide for turning a single class session or an opening night into a 60-second donor update, shot on a phone. It's written so you could hand it to whoever runs arts education or the galleries — no crew needed to start.

It's below, no strings. The kid in an arts-ed class, or the artist hanging a show, is the part most donor letters skip, and it's usually the part that moves them. If the "one story a month" rhythm reads like something that'd feed your year-end letters, that's the part I'd want to build with you.

— Brandyn
Ghost Coast Video · ghostcoast.video

~100 words. Delivers Appendix A. The arts-education / "kid in class" angle is the distinct lead value this touch. The "hand it to whoever runs arts education or the galleries" framing is aimed at a development/comms person who has to make the case internally, not at a direct video buyer.

Touch 3 — The galleries / artist-hanging-a-show angle (D+20)

Subject: the galleries are a story, not a listing

Hi —

A gallery page lists the shows and the artists. What it can't do is show an artist hanging a show on Manor Drive, the wall half-full, the person stepping back to look at their own work.

For a center that runs theatre, galleries, and classes under one roof, that's the through-line most orgs miss. The theatre gets filmed; the gallery and the classroom usually don't.

If there's an artist or a teacher whose work you'd put in front of a donor, I'd start there.

— Brandyn
Ghost Coast Video · ghostcoast.video

~90 words. The gallery / studio-artist angle, distinct from the legacy (Touch 1) and the arts-ed classes (Touch 2). "The theatre gets filmed; the gallery and the classroom usually don't" is the point that only a multi-program arts center can claim — the thing a donor page can't show. No specific artist, no exhibition name or date.

Touch 4 — The 2026-2027 season launch (D+28)

Subject: the new season is more than a calendar

Hi —

A season announcement is a list of dates until somebody sees opening night. ART Station just announced its 2026-2027 season. The moment it's on, the story stops being the schedule and becomes the room the night it opens — the cast before they go on, the audience in the dark, the season subscriber who's been coming for years.

That's a subscriber-and-donor story a season page can't hold. If the launch is on your radar, that's the window where one short piece does the most.

— Brandyn
Ghost Coast Video · ghostcoast.video

~95 words. The season-launch / subscriber-and-donor angle, distinct from the legacy, arts-ed, and gallery angles. Ties to the published "2026-2027 season announced" fact without naming a production, a title, or an opening date. "The season subscriber who's been coming for years" is a category, not an invented individual.

Touch 5 — Year-end giving, door-open close (D+36)

Subject: one face beats the year-end letter

Hi —

Q4 is the biggest donor window of the year, and the hard part of a year-end ask is making four decades of theatre and galleries and classes land as something a donor can feel. A 60-second thank-you — a kid in a class, a full house on opening night, an artist in the gallery — does more for the second gift than the letter alone.

I've sent a few notes over the last month and won't keep them coming if the timing's off. The offer stands as it was: one free piece, your pick, you own the footage. If ART Station ever wants its rooms and its people on camera, I'm around.

— Brandyn
Ghost Coast Video · ghostcoast.video

~110 words. Combines the Q4 year-end giving turn with the door-open close. No ask, no recap, no guilt. The "second gift" line is the donor-retention register, not a hard sell. This is the only touch that restates the free piece, and it does so as a standing offer, not a lead.

Alternate channel (Instagram DM @artstation.stonemountain): same message, condensed to the year-end/thank-you idea and the door-open line, signed "— Brandyn / ghostcoast.video". Use this only if email is getting nowhere; it is the one IG-DM touch allowed.

Appendix A — "One room, sixty seconds" donor-update mini-guide

The deliverable for Touch 2. Self-contained; paste into an email or drop into a PDF/Google Doc. Written for a multi-program arts center's development or comms staff, phone in hand.

One room, sixty seconds — turning a class, an opening, or a rehearsal into a donor update on a phone

What it is. A short recipe for taking one real moment in the building — an arts-ed class, an artist hanging a show, an opening night, a rehearsal — and turning it into a 60-second update a donor can feel. Shot on a phone, no crew.

Why it works. A donor gives to a place, not a program list. The season page can list the four decades, the theatre, the galleries, the classes. It can't show a kid in an arts-ed class, an artist hanging a show, or the people who keep a four-decade arts center alive in Stone Mountain. One honest minute does what the whole page can't.

The shot list (shoot in whatever order the day actually happens).

The house before doors. Empty seats, the stage dark, the quiet before anyone arrives.
A rehearsal or an artist at work in the gallery. Blocking a scene, reading a line back, or hands leveling a frame and stepping back to look.
A teacher with students in an arts-ed class. The kid working on something, the teacher leaning in, the moment it clicks.
A donor or volunteer's face while they're not the subject. Not posing — just there, mid-conversation, doing the small work that keeps the place running.
The lobby at intermission. Programs, a line at the box office, the room alive.
The marquee or sign at dusk. The name lit up, saying the place is still open.

The one question. Ask one person — a student, a teacher, an artist, a volunteer, whoever's willing — one question and let them answer in their own words: "What has this place made possible for you?" Don't coach the answer. That single answer is the whole story.

The cut. One person, one place, one moment. Sixty seconds. The phone footage carries the room; the one answer carries the meaning. End on the person, not the logo.

What a donor gets. A face behind the word "programs." A reason to give again. A piece they can share, which does the asking for the center.

What ART Station gets. Donor retention — the second gift is the hard one, and it's earned with a face. Footage for the year-end letter, the season announcement, and the next grant application. A library that builds itself one room at a time, at no cost to start.

The rule of thumb. A donor remembers the kid in the class and the artist in the gallery, not the number of programs.

Notes for Brandyn

Appendix A is ready to deploy as a one-page PDF or Google Doc for Touch 2. The "one room, sixty seconds" angle — spanning a class, an opening, and a rehearsal in one guide — is what makes it ART Station-specific rather than a generic nonprofit checklist, and it is distinct from the Academy "one performance, sixty seconds" guide (resident-company register), the Strand "one performance, sixty seconds" guide (organ/Academy register), and the ArtsXchange "one studio visit, sixty seconds" guide (studio-artist register).
Strongest touch if only one gets sent: Touch 1 (the four-decades milestone story). Touch 4 (the 2026-2027 season launch) is the close second because it's tied to a window this arts center just announced, and Touch 5 (year-end) lands on the Q4 giving calendar.
The greeting stays general until Brandyn looks up a real staff or board name. Every touch is written as "Hi —" for that reason.
Downstream asks stay held until a real conversation, per the first-touch draft: a paid recurring series, a full season-documentation run, a year-end campaign video. None of these appear as asks in this sequence — the only thing on the table is still the free first piece and the door staying open.
No fabricated clients, metrics, staff names, productions, exhibition titles, or dates anywhere. Only ART Station's own published facts are named: the 501(c)(3) status, the theatre, galleries, and arts education, the four decades of live theatre, the 2026-2027 season, and the Manor Drive address.