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Blake's on the Park — Cold Outreach

Target: Blake's on the Park (227 10th St NE, Midtown Atlanta, GA 30309)

Tier: E1 — 2026-05-28 web-sourced batch

Channel: Instagram DM (@blakesatl) — primary; phone 404-892-5786 if no DM response

Contact: No named contact found; DM to @blakesatl

Built: 2026-05-28

Context

Blake's has been on 10th Street since 1988 — longer than most of the bars in Midtown have existed as concepts. They're not just a gay bar; they're one of the load-bearing walls of Atlanta's Gayborhood, which makes them worth approaching specifically rather than generically. The 35+ years of being present while the neighborhood shifted around them is the whole story.

The programming matters here: drag shows, live entertainment, community events. That's not incidental to the outreach — it's what GCV does well. The free reel offer is a door-opener, not a favor. A 60–90 second cut of a drag show or community night on their channels is actually useful to them and low-friction to accept.

The offer: Free 60–90 second reel from one of their drag shows or a community event night. They own it, post it wherever. No pitch attached to the first touch.

What I don't have: A named contact. The DM goes to @blakesatl. If they reply, get a name for follow-up.

Instagram DM

Hey — Ghost Coast Video, Atlanta-based live event and venue video.

Blake's has been on 10th since 1988. Whatever Midtown has been through since then — the bar cycles, the neighborhood shifts — you're still there. That's not accidental.

I'd like to offer a free 60–90 second reel from one of your drag shows or a community night. You own it, post it wherever. No pitch attached, just a door-opener.

Worth a message back?

— Brandyn / ghostcoast.video

Before sending

1. Check @blakesatl recent posts. If they just announced a specific drag show, event series, or anniversary programming, open with a direct reference to that night instead of the general "since 1988" framing. Current peg beats historical framing every time.

2. No named contact needed for a cold DM. Account opener is fine. If they reply, ask who handles bookings or media.

3. Phone as backup. 404-892-5786 is listed on their site. If no DM reply in 7–10 days, a short call is reasonable for a 35+ year Midtown institution — more so than a second DM.

4. Don't fabricate client relationships. Astronomia (live event documentation, Albuquerque) is the closest documented GCV case study for venue/event capture. If they ask about past work, that's the right reference — but it doesn't belong in the cold DM.

5. Word count: ~85 words in the DM body. Good for IG.

6. The 1988 reference is load-bearing. Don't soften it or replace it with generic community language. The specificity is what makes it land.

Status log