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Distillery of Modern Art — Follow-Up Sequence

Target: Distillery of Modern Art (DoMA) — working distillery + cocktail lounge + Watson Gallery + Kandinsky Tasting Room, 2197 Irvindale Dr., Chamblee, GA 30341

Contact: Russell Gottschalk, Director of Operations and Market Awareness — russell@distilleryofmodernart.com (primary). Becky Sowemimo, Director of Events — events@distilleryofmodernart.com (labeled alternate).

Channel: Email (primary). Alternate: Instagram DM @distilleryofmodernart.

Source first-touch: registry/leads/drafts/distillery-of-modern-art-outreach.md + targets.md F9

Generated: 2026-09-20 (night-shift)

Assumes: no reply to the first touch (the free 60–90 second reel offer)

Register: working distillery + art gallery + cocktail lounge whose business runs on ticketed creative events and gallery rotations. Event-and-gallery storytelling, show/reception documentation, tasting-room/private-event promotion — not a nonprofit register, not a hard sales push.

Flags — read before sending

1. Channel is email. russell@distilleryofmodernart.com, addressed to Russell Gottschalk (Director of Operations and Market Awareness). The address is reconstructed from the "russell (at) distilleryofmodernart (dot) com" gallery-submissions line on the Watson Gallery page, so it's the best-guess route but not a guaranteed-clean published inbox. If Brandyn wants zero bounce risk, events@distilleryofmodernart.com (Becky Sowemimo) is the published alternate, and the pitch leans event-driven anyway. Pick one recipient per touch — do not triple-send.

2. Alternate channel: Instagram DM @distilleryofmodernart (labeled variant below for Touch 1 only). Email stays the primary; DM is the fallback.

3. Do not imply DoMA is a client. It's a cold prospect. The only things named in this sequence are DoMA itself, Chamblee, "The Spirit of Chamblee" (a show), Diana Toma (its artist), and GCV's own real prior work held soft ("a speaker series out in Albuquerque," "some mission-driven storytelling work").

4. Only the published facts. No sales figures, barrel counts, spirit names, event attendance, awards, artist rosters beyond Diana Toma and her students, exhibition dates beyond "The Spirit of Chamblee" (Sept 11 – Nov 1, 2026), new staff names, or quotes. The founders, the rooms, the label-art detail, and the ticketed programming are all from the first-touch draft and the F9 row.

5. The free first piece is already on the table from the first touch. These touches don't re-offer it as the lead; each one adds a new angle.

6. Stop the moment Russell (or Becky) replies. This is a conversation, not a drip.

Cadence

| Touch | Timing | Channel | What it delivers |

|-------|--------|---------|------------------|

| 1 | D+5 after first touch | Email (Russell) | The show is up now: "The Spirit of Chamblee" through Nov 1, and the wall only has one shot to be seen |

| 2 | D+12 | Email (Russell) | Free asset: gallery-opening / ticketed-event shot list (Appendix A) |

| 3 | D+20 | Email (Russell) | Honest proof point: a room of people doing the thing reads on camera in a way a flyer can't |

| 4 | D+28 | Email (Russell) | Q4 holiday + private-event window: the label art is the gift-season hook |

| 5 | D+36 | Email (Russell) | Door-open close, no ask |

Touch 1 — The show is up now (D+5)

Subject: "The Spirit of Chamblee" is up for six more weeks

Russell —

"The Spirit of Chamblee" runs through November 1. Sixteen paintings of the same town, by Diana Toma and her students. The reception happened, the wall's hung, and right now the only record of it is the event page.

A show like that gets one shot to be seen. A short piece — the wall in context, Diana in front of her own work, one line about the town — gives it a life beyond the gallery hours while it's still up.

I shoot short documentary reels in Atlanta. If you'd want the show captured before it comes down, that's the thing I'd point a camera at.

Worth a reply?

— Brandyn

ghostcoast.video

~95 words. Leads with the real, dated window (the show closes Nov 1) rather than re-offering the free piece. Tuned to the gallery/art register — the show wall, the artist beside her work. Names only the published facts.

Touch 2 — Free asset: the shot list (D+12)

Subject: a shot list your team can run on a phone

Russell —

Put together a short shot list for a gallery opening and a ticketed night. Wide of the room, the wall in context, a maker mid-sculpt, a 20-second line from the artist or host, the label detail. It's written for whoever's working the floor, phone in hand.

It's in Appendix A, the whole thing, no strings. If running it yourselves reads like more than you want to take on, that's the part I do.

— Brandyn

ghostcoast.video

~75 words. Delivers the free asset without asking for anything. Appendix A is self-contained and mentions nothing GCV needs.

Touch 3 — The proof point, honest (D+20)

Subject: what I keep seeing shooting rooms

Russell —

I've documented events and rooms before. A speaker series out in Albuquerque, some mission-driven storytelling work. The pattern's the same every time: a room of people doing the thing — making art, listening, raising a glass — reads on camera in a way a flyer or a show listing never does.

You already run the programming. The video's just the part the page and the poster can't carry.

If you want to judge that instead of taking my word, I can point you at what I've cut.

— Brandyn

ghostcoast.video

~85 words. References GCV's real delivered work soft — "a speaker series out in Albuquerque" (Astronomia) and "some mission-driven storytelling work" (Detroit Action) — never named, never a results claim, no implication DoMA is a client.

Touch 4 — Q4 holiday + private events (D+28)

Subject: the bottles are the holiday gift this year

Russell —

"The Spirit of Chamblee" comes down November 1, and right after that the tasting room shifts into holiday and private-event season. That's the stretch where a bottle with a print behind the label is the gift, and the room gets booked for parties.

A short piece from a ticketed night does two jobs at once. A full room at Sip & Sculpt shows the place, and the print behind the label held up to the light sells the bottle as the thing worth giving.

If there's a night on the calendar worth capturing in that window, I'd come shoot it.

— Brandyn

ghostcoast.video

~95 words. Tuned to the events register — the ticketed creative nights, the holiday private-event season, and the label art as the gift hook. Uses only the published facts (Sip & Sculpt, the print behind the label, the show through Nov 1), no invented holiday date.

Touch 5 — Door-open close (D+36)

Subject: leaving the door open

Russell —

I've sent a few notes and won't keep them coming if the timing's off. A distillery with a gallery and a full event calendar's got enough going.

The offer stands. If DoMA ever wants a show wall, a ticketed night, or that label art on camera, I'm around.

— Brandyn

ghostcoast.video

~48 words. No ask, no recap, no guilt. Ends warm and leaves the standing offer intact.

Alternate channel — Instagram DM @distilleryofmodernart

If email bounces or Brandyn prefers DM, run the same five touches through DM, shortened. Here's the Touch 1 variant; the rest shorten the same way. Pick one channel per touch — do not triple-send.

Hey — Ghost Coast Video here, I shoot short documentary reels in Atlanta. "The Spirit of Chamblee" runs through November 1, sixteen paintings of the same town, and right now the only record of it is the event page. A short piece of the wall and Diana Toma beside her work would give it a life while it's still up. Want me to capture it before it comes down?

— Brandyn / ghostcoast.video

Appendix A — "The room is the product" shot list

The deliverable for Touch 2. Self-contained; paste into an email or drop into a PDF/Google Doc. Written for whoever's working the floor, phone in hand.

What it is. A short shot list for a gallery opening or a ticketed creative night, on a phone, so the room reads as the product.

Why it matters. An event page lists Sip & Sculpt and the show dates. A poster shows one image. Neither shows a room of people making art with a drink in hand, a gallery wall the week a show goes up, or the print behind a label. Those are the shots that make someone want to be in the room.

The shots, in order.

1. Wide of the room — the space in context, so you see how the night is set up.

2. The wall in context — the full gallery wall, straight on, so the show reads at scale.

3. A maker or host mid-action — hands in clay at Sip & Sculpt, or the bartender mid-pour.

4. A 20-second line from the artist or host — one thing they want people to know about the work or the night.

5. The label/detail shot — a bottle turned to catch the light, the print behind the label visible.

6. The room full — one wide shot from the back, people making art, drinking, talking.

7. The sign or the door as you leave — proof the place is real and where it is.

Cutting it. Hold each shot two or three seconds. The wide, the wall, and the maker-mid-action are the three that matter most. Sixty seconds is seven shots, no music needed, maybe one line of the artist's own words over the top.

Why it works. A page lists a show and a ticket price. A wall of paintings and a room of people doing the thing makes someone want to be there, and want to buy the bottle. Whoever's in the room gets shown looking good, and it quietly does the asking for the next ticket.

Notes for Brandyn