Emmaus House — Cold Outreach
Target: Emmaus House (1017 Hank Aaron Dr SW, Atlanta GA 30315 — Peoplestown)
Tier: C — community / long-game
Channel: Email info@emmaushouse.org (general). Instagram DM @emmaushouse (secondary). LinkedIn linkedin.com/company/emmaus-house. YouTube UC3k5GsmjYLILdAEtBiXNkpA.
Contact: No named contact in the row. New permanent Executive Director announced July 2026 (name not published in the row).
Ref: G6 in targets.md (Web-sourced candidates 2026-09-19 batch)
Built: 2026-09-19
Context
Emmaus House is a long-running anti-poverty nonprofit in Peoplestown, south Atlanta. The G6 row lists four concrete programs — the CDF Freedom School, a food pantry, Southside Works, and Families On The Move — plus two org-level signals: a new permanent Executive Director announced July 2026, and a published 2026 Impact Report.
The video angle is the gap between listing those programs and showing them. A website can name a food pantry and a Freedom School. It can't show a kid learning to read in the Freedom School, or a family back on its feet. That's the difference one honest 90-second piece makes for a place like this — and it's why this is a people story, not a programs story.
The offer: One free short piece, they pick the story. No strings on the first one, they own the footage.
What I have: A verified org and a general inbox — info@emmaushouse.org — plus two phones (main (404) 525-5948, help hotline (404) 523-2856) and socials (IG @emmaushouse, Facebook, LinkedIn, YouTube). No named staff member is in the row; the new Executive Director is referenced but not named, so the greeting stays general rather than inventing a name.
Email (primary — info@emmaushouse.org)
Subject: A free short video for Emmaus House
Hi —
Emmaus House has been in Peoplestown long enough that the real story isn't on the programs page. It's a kid learning to read in the Freedom School. A family back on its feet.
I make short documentary video for mission-driven orgs in Atlanta, Ghost Coast Video. I'd like to make one short piece for you, free. You pick the story — the Freedom School, the pantry, Southside Works, whatever you'd most want people to see. You own the footage, no strings on the first one.
Worth a reply?
— Brandyn
ghostcoast.video
Word count: ~105 words.
Instagram DM (secondary — @emmaushouse)
Hey — Ghost Coast Video, I shoot short documentary video for Atlanta nonprofits.
Emmaus House has been in Peoplestown long enough that the story isn't on the programs page. It's a kid learning to read in the Freedom School. I'd like to make one short piece for you, free — you pick the story, you own the footage.
Worth a reply?
— Brandyn / ghostcoast.video
Word count: ~60 words.
Before sending
1. No named contact in the G6 row. Route through info@emmaushouse.org. The new permanent Executive Director (announced July 2026) is referenced but not named in the row — do not invent a name. If Brandyn wants to address the ED directly, he'll need to look up the name before sending; the greeting stays general until then.
2. Facts confined to the G6 row. CDF Freedom School, food pantry, Southside Works, Families On The Move, new ED July 2026, 2026 Impact Report — all from the row. No invented metrics, dates, names, or testimonials. The "kid learning to read in the Freedom School" framing is the standard purpose of a CDF Freedom School (summer literacy for children); it invents no specific person or event.
3. Channels confirmed in the row. info@emmaushouse.org, ph (404) 525-5948 (help hotline (404) 523-2856), IG @emmaushouse, Facebook, LinkedIn linkedin.com/company/emmaus-house, YouTube UC3k5GsmjYLILdAEtBiXNkpA. Email is primary; the IG DM is a labeled alternate — do not triple-send.
4. Tier C register. Friendly/community, no hard sell. The wedge is the free piece, not a pitch.
5. Word counts under cap.
Status log
- 2026-09-19: draft written by night-shift worker. Org verified real via the G6 row (emmaushouse.org, live this session), but no named contact is published there, so the greeting stays general and the send routes through info@emmaushouse.org. Awaiting Brandyn review before sending.