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Focused Community Strategies — Cold Outreach

Target: Focused Community Strategies (FCS) — PO Box 17628, Atlanta GA 30316. Serves Historic South Atlanta and Thomasville Heights (Southeast Atlanta).

Tier: C — community / long-game

Channel: Email joi@fcsministries.org (Joi Jackson, Director of Development — published directly). Phone (404) 627-4304. Instagram @fcsatlanta (instagram.com/fcsatlanta). Facebook facebook.com/FCSAtlanta. LinkedIn linkedin.com/company/fcsatlanta. YouTube @fcsfocusedcommunitystrateg3264.

Contact: Joi Jackson — Director of Development (named, direct email published). Marvin Nesbitt Jr. — President (top-level alternate). Stasea Waller — Development Manager (team alternate).

Ref: F7 in targets.md (Web-sourced candidates 2026-09-13 batch)

Built: 2026-09-13

Context

Focused Community Strategies is a place-based community development nonprofit that's been in Southeast Atlanta since 1978. Today it's rooted in two neighborhoods — Historic South Atlanta and Thomasville Heights — and its stated premise is "Place matters. To create flourishing lives, we must create flourishing places." The work runs across four interlocking pillars (Neighborhood Health & Wellness, Cradle-to-Career Education, Mixed-Income Housing, Economic Vitality), and the published 2025 numbers are concrete: 84 affordable apartments created through Haven at South Atlanta, 38 homes repaired for seniors and disabled neighbors, 24 entrepreneurs supported through Start:ME, 60,000+ pounds of food distributed through neighborhood food co-ops, 80 youth in leadership and development programs, and 16 young learners in its first Early Learning Space.

What sets FCS apart from the other 2026-09-13 nonprofit targets is that it doesn't only fund or convene — it runs businesses itself. Carver Market is a full grocery store the neighbors asked for and FCS opened. Community Grounds is the coffee shop that doubles as a neighborhood third space. So the story isn't abstract community development; it's a block with a grocery store on it, a shop owner who came through Start:ME, a family in a Haven apartment.

The video angle is the "place matters" line itself. A website can list four pillars and a row of impact numbers, but it can't show one block changing — a first-time entrepreneur opening a shop, a family moving into mixed-income housing, a morning at Carver Market. That's the human side of the work, and it's exactly what a reel is for.

The offer: A free 60–90 second piece, their call on what to capture. They own the footage, no strings on the first piece.

What I have: A named, directly-emailable decision-maker — Joi Jackson, Director of Development, at joi@fcsministries.org (published on the Who We Are page). Marvin Nesbitt Jr. (President) is the top-level alternate, and Stasea Waller (Development Manager) is the team-level alternate. This is stronger than most of the batch — no need to route through a generic inbox or a contact form.

Email (primary — joi@fcsministries.org)

Subject: Free 60–90 second reel for FCS

Joi —

FCS has been doing place-based work in South Atlanta and Thomasville Heights since 1978, on the premise that place matters, that flourishing lives start with flourishing places. The site can list what 2025 looked like — 84 apartments at Haven, 38 homes repaired for seniors, 24 entrepreneurs through Start:ME, 60,000 pounds through the food co-ops. It can't show a block changing, a first-time shop opening, a family moving in.

I make short documentary reels for mission-driven orgs in Atlanta, Ghost Coast Video. I'd like to shoot a free 60–90 second piece, your call on what to capture: a move-in, a Start:ME business, a morning at Carver Market. You own the footage, no strings on the first one.

Worth a reply?

— Brandyn

ghostcoast.video

Word count: ~120 words. Good.

Instagram DM (secondary — @fcsatlanta)

Hey — Ghost Coast Video, I shoot short documentary reels for Atlanta nonprofits.

FCS has been in South Atlanta and Thomasville Heights since 1978: 84 apartments at Haven, 38 homes repaired, 24 Start:ME entrepreneurs, 60,000 pounds through the co-ops. A website can list that but not show a block changing. I'd like to shoot a free 60–90 second piece. You own the footage, no strings on the first one.

Worth a reply?

— Brandyn / ghostcoast.video

Word count: ~65 words. Good.

Before sending

1. Email goes to joi@fcsministries.org — Joi Jackson, Director of Development. Her name and email are published on the Who We Are page (the only staff bios with mailto: links are Joi Jackson, Alexei Stokes, and Stacy Brungardt — Joi is the right fit for a free-reel offer since development is donor-facing storytelling). Address her by name. Marvin Nesbitt Jr. (President) is the top-level alternate; Stasea Waller (Development Manager) is the team-level alternate. No generic greeting needed.

2. Org verified active this session. fcsministries.org is live, © 2026, with a current blog (posts dated Sept 11, 2026, Sept 4, 2026, Aug 21, 2026), a 2025 Annual Report ("Stronger Together") linked from the homepage, and open 2026 job postings for Director of Education, Director of Neighborhood Health & Wellness, and Director of Mixed Income Housing — the org is actively staffing its four pillars.

3. The "place matters" premise is the hook, not a stat dump. The homepage states it in their own words: "Place matters. To create flourishing lives, we must create flourishing places." The draft leads with that, then grounds it in the four pillars and the 2025 numbers. Do not add housing totals, fundraising figures, or displacement counts beyond the published ones — 84 apartments (Haven at South Atlanta), 38 homes repaired, 24 Start:ME entrepreneurs, 60,000+ lbs food, 80 youth, 16 early learners are all from their homepage; nothing else was verified.

4. Named contacts confirmed from the Who We Are page. Marvin Nesbitt Jr. (President), Joi Jackson (Director of Development), Kim Jones (Director of Economic Vitality), Shell Stafford (Family Services Manager), Stasea Waller (Development Manager), Alexei Stokes (Operations Manager), Stacy Brungardt (Manager of Faith-Based Integration), Tiffany Reid (Accounting Manager), Babafemi Ibraheem (Construction Project Manager). Founder is Bob Lupton (author of "Toxic Charity"). Joi Jackson's email is the only direct dev-staff address published.

5. Handles confirmed, not guessed. Instagram instagram.com/fcsatlanta (matches the row's IG @fcsatlanta), Facebook facebook.com/FCSAtlanta (matches FB FCSAtlanta), LinkedIn linkedin.com/company/fcsatlanta, YouTube youtube.com/@fcsfocusedcommunitystrateg3264 — all linked from the site footer. Mailing address PO Box 17628, Atlanta GA 30316; phone (404) 627-4304.

6. Keep distinct from the other 2026-09-13 nonprofit drafts. Westside Future Fund (F1) is westside anti-displacement redevelopment across five neighborhoods; Historic Westside Gardens (F2) is westside urban agriculture / food access; Grove Park Foundation (F3) is a single-neighborhood (Grove Park) build. FCS is southeast Atlanta — Historic South Atlanta and Thomasville Heights — since 1978, running four pillars plus its own businesses (Carver Market grocery, Community Grounds coffee). The "since 1978" longevity and the operating-business angle are the differentiators. No reused copy; do not batch-send with F8–F13.

7. Word counts: ~120 words email body, ~65 words DM. Both at or under cap.

8. No fabricated metrics or relationships. FCS is a cold prospect, not a client. Every fact above is from their own site this session. The founder's book ("Toxic Charity") and the faith dimension ("God's shalom") are real but deliberately left out of the outreach copy — the place-based work stands on its own and the register stays secular, matching the other nonprofit drafts. No invented program counts, event dates, testimonials, or funding figures. No AI attribution.

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