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Food Terminal — Follow-Up Sequence

Target: Food Terminal — Malaysian street-food restaurant. Flagship at 5000 Buford Hwy B201, Chamblee GA 30341. Now four locations: Chamblee, West Midtown (1000 Marietta St NW), Alpharetta (6360 North Point Pkwy), Sandy Springs (6550 Aria Blvd).

Contact: Founders Amy and Howie (first names only, published on the site). No named marketing, events, or GM contact.

Channel: Email info@foodterminal.com (published general inbox, primary). Alternate: Instagram DM @foodterminalATL (at most two touches). Phone (678) 353-6110 (Chamblee). X @foodterminalATL.

Source first-touch: registry/leads/drafts/food-terminal-outreach.md + targets.md F10

Generated: 2026-09-20 (night-shift)

Assumes: no reply to the first touch (the free 60–90 second piece offer)

Register: independently owned, immigrant-founded, now-multi-location street-food restaurant. The immigrant-founder arc, the kitchen during service, the street-food craft, the Buford Highway corridor, and the regulars. Not a nonprofit register, not a hard sales push.

Flags — read before sending

1. No surnames anywhere. Amy and Howie appear with first names only on the site. Do not invent or look up a surname and add it to any touch. If Brandyn knows the surname, he can add it himself; until then the greeting stays "Amy and Howie."

2. Email lands in a general inbox. info@foodterminal.com is the only published address. The greeting is real, but there is no direct founder or manager address. Do not invent one. If Brandyn pulls a direct address or a manager name, he can swap the greeting and the routing.

3. Michelin is a mention, not a star. The homepage badge links to the Michelin Guide inspectors' "Best Dishes in Atlanta" roundup. It is a Guide mention only — never write "Michelin star" or "Bib Gourmand." The first-touch copy says "a Michelin Guide mention" for exactly this reason; keep it there.

4. Facebook is linked twice, and they disagree. The footer points to facebook.com/foodterminalUSA; the top-nav icon points to facebook.com/foodterminalATL. This sequence does not use Facebook at all, so the discrepancy doesn't block anything, but if Brandyn ever sends on FB he should verify which page is live first.

5. Do not imply Food Terminal is a client. It is a cold prospect. The only orgs named as real prior work in this sequence are GCV's own, held soft and never framed as a results claim.

6. Only the published facts. Amy at 15 selling street-style noodles from a kiosk in Malaysia; she and Howie built Top Spice and Sweet Hut before Food Terminal; the mission line "the most authentic Asian-style street taste and experience to Buford Highway"; four locations; the two featured dishes garlic bone marrow and Ipoh ho fun; the menu's roots in India, Guangzhou, Hokkien, Teochew, and Hakka. No invented metrics, review counts, sales, staff, event dates, awards, critic quotes, or menu items beyond the two named dishes.

7. The free first piece is already on the table. These touches do not re-offer it as the lead. Each one leads with a new angle: the craft at the pass, a free asset, the menu-as-map, the corridor plus Q4, then a close.

8. The founder arc is not re-run as a lead. The first touch already opened on Amy selling noodles from a kiosk at 15. Here it surfaces sideways, in the shot list and the corridor, instead of being the headline again.

9. One channel per touch. Email is primary for all five. The IG DM alternate is offered on Touch 1 and Touch 4 only. Never send the same touch on both email and IG in the same window.

10. Stop the moment they reply. This is a conversation, not a drip. Any response restarts as a real thread and the remaining touches get dropped.

Cadence

| Touch | Timing | Channel | What it delivers |

|-------|--------|---------|------------------|

| 1 | D+5 after first touch | Email (IG DM alternate) | The street-food craft: hands at the pass, a dish coming together |

| 2 | D+12 | Email | Free asset: the street-food story shot list (Appendix A) |

| 3 | D+20 | Email | The menu-as-map: India, Guangzhou, Hokkien, Teochew, Hakka in one bowl |

| 4 | D+28 | Email (IG DM alternate) | Q4 fall-to-holiday plus the Buford Highway corridor and the regulars |

| 5 | D+36 | Email | Door-open close, no ask |

Touch 1 — The craft at the pass (D+5)

Subject: a dish coming together

Amy and Howie —

A homepage can list the garlic bone marrow and the Ipoh ho fun. It can't show the hands at the noodle station, or a dish coming together at the pass while the room fills on Buford Highway.

Thirty seconds of that, the noodles moving, a bowl going out, is the difference between "we've heard of it" and "let's go tonight." That's where I'd point the camera first.

If it's not the right time, no harm.

— Brandyn

ghostcoast.video

~85 words. Leads with the craft in motion, not the founder story the first touch already used. Concrete imagery (hands at the noodle station, a bowl going out, the room filling on Buford Highway) aimed at the one thing a static page can never carry. Carries the "you pick it" thread forward without re-offering the free piece as the headline.

Alternate channel (IG DM @foodterminalATL):

Amy and Howie — a homepage can list the garlic bone marrow and the Ipoh ho fun. It can't show the hands at the noodle station, or a dish coming together while the room fills on Buford Highway. That's where I'd point the camera first. Worth a message back? — Brandyn / ghostcoast.video

Touch 2 — Free asset (D+12)

Subject: the street-food story, shot on a phone

Amy and Howie —

Put together a short shot list for your side of it: how to turn one real service into a 60-second street-food piece on the phone already in somebody's pocket. It's written so whoever's working the floor could run it.

It's in Appendix A below, no strings. If the list reads like something you'd rather hand off than shoot yourselves, that's the part I do.

— Brandyn

ghostcoast.video

~65 words. Delivers the free asset without asking for anything. Appendix A is self-contained and mentions nothing GCV needs.

Touch 3 — The menu is a map (D+20)

Subject: the menu is a map

Amy and Howie —

The menu pulls from India, Guangzhou, Hokkien, Teochew, Hakka. That's a map, and Buford Highway is the same map, a dozen food traditions on one strip.

A static page lists the dishes. A short piece can show where they came from, one bowl at a time. The roots of a single dish on camera says more than the whole menu typed out.

Figured I'd mention it since it's a different angle from the first note.

— Brandyn

ghostcoast.video

~75 words. Grounded in the first-touch draft's own line about the menu's overlapping roots. Turns the "most authentic Asian-style street taste to Buford Highway" mission into a concrete story idea without inventing any dish, region, or fact.

Touch 4 — Q4 and the corridor (D+28)

Subject: the stretch between now and the holidays

Amy and Howie —

Fall runs into the holidays fast, and that's when four locations do a lot of their year: gift cards, regulars bringing out-of-town family, the room on a full night. A warm reel of the room this season does that work all winter.

There's also the corridor itself. Buford Highway is part of the story as much as the food is, and the sign lit at dusk, the room full, the two of you on the floor, is the kind of thing people share without being asked.

If the season's already mapped, no pressure.

— Brandyn

ghostcoast.video

~85 words. Ties to the real Q4 fall-to-holiday neighborhood-dining and gift-card window without naming a date. Uses only the published facts: four locations, Buford Highway, the two founders. Folds the corridor-and-regulars angle in without re-running the founder arc.

Alternate channel (IG DM @foodterminalATL):

Amy and Howie — fall runs into the holidays fast, gift cards and regulars bringing out-of-town family. A warm reel of the room this season does that work all winter. And Buford Highway is part of the story as much as the food is. Worth a message back? — Brandyn / ghostcoast.video

Touch 5 — Door-open close (D+36)

Subject: leaving the door open

Amy and Howie —

I've sent a few notes and won't keep them coming if the timing's off. Running four kitchens keeps you busy enough.

The offer stands. If Food Terminal ever wants the kitchen, the room, or the two of you on camera, I'm around.

— Brandyn

ghostcoast.video

~45 words. No ask, no recap, no guilt. Ends warm and leaves the standing offer intact.

Appendix A — The street-food story, shot on a phone

The deliverable for Touch 2. Self-contained; paste into an email or drop into a Google Doc. Written for whoever's working the floor, phone in hand.

What this is. A working way to turn one real service into a 60-second street-food piece people actually watch. No production budget. Whoever's on the floor that night shoots ten shots on a phone; you cut them together on the ride home.

The ten shots, in order.

1. The kitchen before open, the stove off, everything laid out.

2. Hands at the noodle station, the first order of the day.

3. The pass during service, a bowl going out.

4. A dish in the window, close, the garlic bone marrow or the Ipoh ho fun.

5. Steam off a bowl, one second, no caption.

6. The founders on the floor, talking to a table.

7. A table mid-bite, two people, not the whole room.

8. The room full on a Buford Highway night, one wide shot.

9. The door at close, lights down, the last table gone.

10. The sign at dusk, the Food Terminal letters lit.

Cutting it. Hold each shot two or three seconds. Drop the sound and lay one track under it. Sixty seconds is ten shots and one track. Don't caption every frame; let the steam and the hands do the work.

Why it works. A menu page can't make someone feel a full room or see the hands that built four locations. The street food in motion, the founders on the floor, the sign lit at dusk, can. The person who watches it doesn't get the dish list, they get the place, and the piece quietly does the asking for the next table.

Notes for Brandyn