Grove Park Foundation — Follow-Up Sequence

Target: Grove Park Foundation — 1566 Donald Lee Hollowell Pkwy NW, Atlanta GA 30318 — the community-development nonprofit rebuilding a single neighborhood (Grove Park) since 2017 across five workstreams

Contact: Karen Rose, Director of Development (primary); Gavin McGuire, Executive Director (alternate); Roy Cogdell, Director of Education & Community Outreach (programs alternate)

Channel(s): Email contact@groveparkfoundation.org (general; no direct staff email published). Instagram DM @groveparkfoundation (fallback)

Source first-touch: registry/leads/drafts/grove-park-foundation-outreach.md

Source row: targets.md F3 (Web-sourced candidates 2026-09-13)

Generated: 2026-09-20 (night-shift)

Assumes: no reply to the first touch (free 60–90 second reel offer)

Register: development director at a place-based community-development nonprofit; storytelling that serves donor cultivation and funder/board communication, not a hard sell

Cadence

|-------|--------|---------|------------------|

| 2 | D+12 | Email | Free one-page "One block, ninety seconds" donor-story mini-guide (Appendix A) |

| 3 | D+20 | Email (or DM) | Honest proof point: the L5P series (putting together) and prior mission-driven media work |

| 4 | D+28 | Email | Funder/grant angle: impact shown instead of described, the $84M and 116 units behind a face |

| 5 | D+36 | Email (or DM) | Door-open close, no ask |

Flags — read before sending

1. Channel. Email to contact@groveparkfoundation.org is primary; no direct staff email is published. The shorter touches (3 and 5) can go as Instagram DM to @groveparkfoundation. Pick one channel per touch; don't double-send.

2. No direct email for Karen Rose. The site routes through the general contact inbox and a web form. Address her by name and assume the inbox reaches her or her team. If Brandyn prefers top-level, Gavin McGuire (Executive Director) is the alternate and the greeting swaps to "Gavin"; Roy Cogdell (Education & Community Outreach) is the programs alternate.

3. Verify Karen Rose is still Director of Development before Touch 1. Sourced 2026-09-13 from the Our Team page; roles rotate.

4. Touch 3 must stay at "early / putting together / no finished episodes" for the L5P series, and "mission-driven media work I've done" for Detroit Action. Do not upgrade either to finished episodes or results until that's actually true. This is the touch most at risk of overclaiming.

5. Touch 4 uses only the published numbers. $84M in investments and 116 mixed-income units are on the site; 900 students and 55 businesses are in the first-touch draft. Do not add displacement counts, families served, fundraising figures, grant names, or award counts.

6. Do not imply Grove Park Foundation is a current client anywhere. It's a cold prospect. The only orgs named in this sequence are Grove Park Foundation itself, Little Five Points (the series, "putting together"), and Detroit Action (a factual prior client, held soft).

7. Stop the moment they reply. This is a conversation, not a drip. Any response restarts as a real thread and the remaining touches get dropped.

Touch 1 — One block, the unit of change made visible (D+5)

Subject: one block in Grove Park, the unit of change

Karen —

Your whole thesis is that a neighborhood is the unit of change. The part I keep coming back to is that the site can state it, but it can't show a single block doing the changing.

One family moving into one of those 116 mixed-income units. A kid in the education program. A storefront reopening on the corridor the same month. That's the unit of change, and it's a donor story no impact number can carry.

If there's one block or one workstream you'd point a camera at first, that's where I'd start.

~105 words. Leads with a concrete idea drawn from Grove Park's own thesis, not a re-offer of the free shoot. "You pick it" carries forward from the first touch. The "one block" through-line is the donor-cultivation register, distinct from the WFF "two new homeowners" and the CCI "before-and-after cohort" hooks.

Touch 2 — Free asset: the donor-story mini-guide (D+12)

Subject: a one-pager you could hand to a program lead

Karen —

I put together a one-page mini-guide for turning one of the five workstreams into a 90-second donor story. It's written so you could hand it to whoever runs housing, education, or economic mobility, or drop it into a funder conversation.

It's below, the whole thing, no strings. If the "one story a month" rhythm reads like something that'd feed your donor and board comms, that's the part I'd want to build with you.

— Brandyn
Ghost Coast Video · ghostcoast.video

The mini-guide is Appendix A below. Self-contained, ready to paste into an email or drop into a PDF/Google Doc. The "hand it to a program lead" framing is aimed at a development director who has to make the case internally, not at a direct video buyer.

Touch 3 — The proof point, honest (D+20)

Subject: what I'm learning filming neighborhood work

Karen —

I'm putting a short interview series together over in Little Five Points right now, and I'll be straight about where it stands: early. No finished episodes yet.

What I know from the mission-driven media work I've done, Detroit Action included, is that a neighborhood's stories don't wait on a production budget. The families and the block are already there. It's a matter of pointing a camera at them.

When the first L5P cuts land I'll send you one, so you can judge it instead of taking my word.

— Brandyn
Ghost Coast Video · ghostcoast.video

~95 words. Claims only what's true: the L5P series is "putting together," no episodes, no metrics. Detroit Action is held at "mission-driven media work I've done" — a fact, not a results claim. Does not imply Grove Park Foundation is a client anywhere.

Touch 4 — Funder-reporting angle (D+28)

Subject: a grant report wants a face, not a paragraph

Karen —

One note on the funder side, then I'll get out of your way. A grant report lists $84M in investments and 116 units. What a funder actually remembers is the person behind those numbers.

A 60-second piece that shows a family in a unit, or a kid in the education program, turns "here's what we did with the funding" into "here's who it changed." That's the attachment that makes a grant report land and earns the next award.

If the reporting cycle's already locked, no problem. The stories keep either way.

— Brandyn
Ghost Coast Video · ghostcoast.video

~100 words. The funder-reporting/grant angle, tuned to a development director who owns grant support. Does not assert a specific grant or reporting deadline; "the reporting cycle" stays general. Distinct from the WFF year-end/Summit hook and the Trees Atlanta fall-planting hook.

Touch 5 — Door-open close (D+36)

Subject: leaving the door open

Karen —

I've sent a few notes over the last month and won't keep them coming if the timing's off. A development shop's got enough on it.

The offer stands as it was. If Grove Park Foundation ever wants its block on camera, I'm around. And when the Little Five Points series is actually finished, I'll send you a link anyway. It's the honest version of what I've been describing.

— Brandyn
Ghost Coast Video · ghostcoast.video

~75 words. No ask, no recap, no guilt. Closes on the honest forward promise (the L5P link), which doubles as a reason to keep the thread.

Appendix A — "One block, ninety seconds" donor-story mini-guide

The deliverable for Touch 2. Self-contained; paste into an email or drop into a PDF/Google Doc.

One block, ninety seconds — turning a workstream into a donor story

What it is. A short recipe for taking one of the five workstreams — Housing, Economic Mobility, Economic Development, Education, Community Wellness — and turning a single real moment into a 90-second donor story.

Why it works. A donor gives to a person, not a program. A workstream is a column on a website. A family moving into a unit, a kid in the education program, a business reopening on the corridor — that's the person. The thesis "a neighborhood is the unit of change" stops being a sentence and becomes something you can see.

The recipe.

1. Pick one workstream and one real moment in it. One family, one student, one business, one morning.

2. Ask one question and let the person answer in their own words: "What changed for you here?"

3. Show the change, not the description of it. Keys in a hand. A kid at a desk. A door opening.

4. Keep it to one person, one place, one change. That's the whole 90 seconds.

5. End where the thesis lives: on the block itself, the person standing in it.

What development gets.

A shareable piece that does the asking for the org at a donor event or in a board meeting
A grant attachment that shows impact instead of describing it
A moment a donor can point to and say "that's what my giving did"

The rule of thumb. A donor remembers a face, not a figure. Put the face on the work.

Notes for Brandyn

Appendix A is ready to deploy as a one-page PDF or Google Doc for Touch 2. The "donor gives to a person, not a program" angle is what makes it Grove-Park-specific and development-register rather than a generic nonprofit checklist, and it's distinct from the WFF one-pager, the Trees Atlanta planting-day checklist, and the CCI "room not the stage" checklist.
Strongest touch if only one gets sent: Touch 1 (the one-block idea). Touch 4 (funder/grant) is the close second because it's the development register Karen actually owns.
Detroit Action stays soft. It's referenced in Touch 3 only as "mission-driven media work I've done." It's a real prior client (case study live), but do not upgrade it to a results claim. Westside Future Fund is deliberately not named here as GCV work — it's a cold prospect, not a client. If Brandyn wants to name the place-based pattern more explicitly, he should confirm what to say first.
Downstream asks stay held until a real conversation, per the first-touch draft: paid recurring series, event coverage, annual-report production, grant-report video. None of these appear as asks in this sequence.
No fabricated clients, metrics, program names, dates, or testimonials anywhere. Only Grove Park's own published facts are named: since 2017, the five workstreams, "a neighborhood is the unit of change," $84M in investments, 116 mixed-income units, 900 students served, 55 businesses engaged, and the three named contacts.