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Grove Park Foundation — Cold Outreach

Target: Grove Park Foundation (1566 Donald Lee Hollowell Pkwy, Atlanta GA 30318 — Grove Park)

Tier: C — community / long-game

Channel: Email contact@groveparkfoundation.org (general; no direct staff email published). Instagram DM @groveparkfoundation. Facebook facebook.com/GroveParkFoundation. LinkedIn linkedin.com/company/grove-park-foundation-inc. YouTube @ConnectingwithPurpose.

Contact: Karen Rose — Director of Development (named on the Our Team page; no direct email published). Gavin McGuire — Executive Director (top-level alternate). Roy Cogdell — Director of Education & Community Outreach (programs alternate).

Ref: F3 in targets.md (Web-sourced candidates 2026-09-13 batch)

Built: 2026-09-13

Context

Grove Park Foundation is the community-development nonprofit rebuilding a single neighborhood — Grove Park — on every front at once. Its own thesis is the hook: "A neighborhood is the unit of change that can have the greatest impact on an individual for wellbeing, economic mobility, and life trajectory." Since 2017 it has run five workstreams under one roof — Housing, Economic Mobility, Economic Development, Education, and Community Wellness — and its published progress numbers are concrete: $84M in Grove Park investments, 116 mixed-income units, 900 students served, 55 businesses engaged. Named leadership is real and specific: ED Gavin McGuire ("I aim to develop a cohort of partners, programs, and services that will build a self-sustaining and economically inclusive neighborhood") and Director of Education & Community Outreach Roy Cogdell ("I find co-dreamers in the vision of the neighborhood and help bring those dreams into fruition").

The video angle is the "unit of change" line itself. A website can list five workstreams and a row of impact numbers, but it can't show one block changing — a family moving into a mixed-income unit, a kid in the education program, a business opening back up on the commercial corridor. That's the whole-neighborhood story a donor page can describe but never show. This is exactly the kind of work a reel is built for.

The offer: A free 60–90 second piece from a housing move-in, an education program day, an economic-mobility or wellness program, or whatever shows the neighborhood actually transforming. No strings on the first piece, they own the footage.

What I have: Named decision-makers — Karen Rose, Director of Development (the natural fit for a free-reel offer, since development is donor-facing storytelling), with Gavin McGuire (ED) and Roy Cogdell (Education & Community Outreach) as alternates. No direct email is published for any of them; the site routes through the general contact@groveparkfoundation.org and a contact form. The greeting assumes the contact inbox reaches Karen or her team.

Email (primary — contact@groveparkfoundation.org)

Subject: Free 60–90 second reel for Grove Park Foundation

Karen —

Grove Park's whole thesis is that a neighborhood is the unit of change, and since 2017 you've been rebuilding this one on every front at once — housing, economic mobility, education, wellness. The site can list 116 mixed-income units and 900 students served. It can't show a family moving in, a kid in the education program, a block changing.

I make short documentary reels for mission-driven orgs in Atlanta — Ghost Coast Video. I'd like to shoot a free 60–90 second piece: a housing move-in, an education program day, whatever shows the neighborhood actually transforming. You own the footage, no strings on the first one.

Worth a reply?

— Brandyn

ghostcoast.video

Word count: ~112 words. Good.

Instagram DM (secondary — @groveparkfoundation)

Hey — Ghost Coast Video, I shoot short documentary reels for Atlanta nonprofits.

Since 2017 you've been rebuilding one neighborhood on every front — housing, jobs, schools, health. That's the story a website can list but not show: a family moving in, a kid in the education program. I'd like to shoot a free 60–90 second piece. You own the footage, no strings on the first one.

Worth a reply?

— Brandyn / ghostcoast.video

Word count: ~66 words. Good.

Before sending

1. No direct email is published for any staff member — route through contact@groveparkfoundation.org. Karen Rose (Director of Development) is the natural fit for a free-reel offer, since development is donor-facing storytelling. Address her by name; if Brandyn prefers top-level, Gavin McGuire (Executive Director) is the alternate and the greeting swaps. Roy Cogdell (Director of Education & Community Outreach) is the programs-level alternate. The contact page also carries a web form; IG DM @groveparkfoundation is the fallback channel.

2. Org verified active this session. groveparkfoundation.org is live (WordPress/Elementor, © "All right reserved" with a dynamic year) with current team headshots (a 2026-01 dated Christopher-Pierre portrait) and a working Donate form on Neon CRM. The homepage hero, mission copy ("Since 2017, Grove Park Foundation has been a trusted partner in transformative change"), the five workstreams, and the "Our Impact" numbers are all live.

3. The "neighborhood is the unit of change" thesis is the hook, not a stat dump. The homepage states it in their own words: "A neighborhood is the unit of change that can have the greatest impact on an individual for wellbeing, economic mobility, and life trajectory." The draft leads with that, then grounds it in the five workstreams (Housing, Economic Mobility, Economic Development, Education, Community Wellness). Do not add displacement counts, families served, or fundraising figures beyond the published ones — $84M investments, 116 mixed-income units, 900 students served, 55 businesses engaged are on their site; nothing else was verified.

4. Named contacts confirmed from the Our Team page. Gavin McGuire (Executive Director, still ED — headshot + title), Roy Cogdell (Director of Education & Community Outreach), Karen Rose (Director of Development), Lynnette McKissic (Senior Director of Operations), plus Eric Fears (Senior Business Consultant), Leonard Murray (Real Estate Consultant), Tie Odom (Grant Writer), Chris Pierre (Real Estate Development Manager). No email for any of them is published.

5. Handles confirmed, not guessed. Instagram @groveparkfoundation, Facebook facebook.com/GroveParkFoundation, LinkedIn linkedin.com/company/grove-park-foundation-inc, YouTube @ConnectingwithPurpose — all linked from the site footer/header. Address 1566 Donald Lee Hollowell Pkwy, Atlanta GA 30318.

6. Word counts: ~112 words email body, ~66 words DM. Both under cap.

7. Keep distinct from the other nonprofit drafts. Westside Future Fund (F1) is place-based redevelopment / anti-displacement across five neighborhoods; Historic Westside Gardens (F2) is urban agriculture / food access; TREES Atlanta (E13) is the urban forest. Grove Park Foundation's hook is the comprehensive single-neighborhood build — housing, jobs, schools, and health in one place since 2017 — anchored on the "neighborhood is the unit of change" thesis. Do not reuse their copy, do not batch-send.

8. No fabricated metrics or relationships. Grove Park Foundation is a cold prospect, not a client. Every fact above is from their own site this session. No invented program counts, event dates, testimonials, or fundraising figures. No AI attribution.

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