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Historic Westside Gardens — Cold Outreach

Target: Historic Westside Gardens (380 Elm St NW, Atlanta GA 30314 — Westside/Vine City)

Tier: C — community / long-game

Channel: Instagram DM @historic_westside_gardens (primary — no published email or phone). Facebook facebook.com/HistoricWestsideGarden. TikTok @historic_westsidegardens. Website volunteer form at historicwestsidegardens.org/volunteer.

Contact: Rosario Hernandez — Executive Director & Founder (named on the Meet the Team page; "Founder" under the Westside Growers Market quote; no direct email published). Khari Diop — Director Programs & Personnel (alternate, programs lead).

Ref: F2 in targets.md (Web-sourced candidates 2026-09-13 batch)

Built: 2026-09-13

Context

Historic Westside Gardens is the 2010-founded nonprofit turning vacant Westside lots into food. Its mission is four parts — Home Food Gardens, Wellness Education, Health Advocacy, and Economic Empowerment — and it runs five greenspaces around Westside Atlanta plus the Westside Growers Market, a collective of urban farmers doing pop-up and mobile markets and produce bundles so neighbors in a food desert don't have to drive across town for fresh food. The founder's own line on the market page is the whole thing in one sentence: "Access to Healthy Food changed my life for the better. I wanted to bring the same opportunity to the Westside."

The video angle is that line. A website can list "five greenspaces" and describe a market, but it can't show a vacant block turning into a garden bed, a neighbor harvesting their own tomatoes, or a pop-up market table on a Vine City corner. That's the human side of land-and-food-and-health work, and it's the one thing a donation page can describe but never show. This is exactly the kind of work a reel is built for.

The offer: A free 60–90 second piece from a home food garden, a pop-up market morning, or a greenspace workday. No strings on the first piece, they own the footage.

What I have: A named decision-maker — Rosario Hernandez, Executive Director & Founder. No email or phone is published anywhere on the site (no contact page; the footer carries only office hours and the address), so Instagram DM is the real channel, and they're active on IG/TikTok/FB. Khari Diop (Director Programs & Personnel) is the programs-level alternate.

Instagram DM (primary — @historic_westside_gardens)

Hey — Ghost Coast Video, I shoot short documentary reels for Atlanta nonprofits.

Five greenspaces on the Westside where neighbors grow their own food, and a growers market so nobody has to drive across town for produce. That's the story a page can list but not show. I'd like to shoot a free 60–90 second piece — a home garden, a pop-up market morning. You own the footage, no strings on the first one.

Worth a reply?

— Brandyn / ghostcoast.video

Word count: ~75 words. Good.

Email (fallback — no published email; route via volunteer form or once an address is found)

Subject: Free 60–90 second reel for Historic Westside Gardens

Rosario —

"Access to healthy food changed my life for the better" — that line on your Westside Growers Market page is the whole mission in one sentence. Since 2010 you've turned vacant Westside blocks into five greenspaces where neighbors grow their own food, and a market so nobody has to leave the neighborhood for produce. A website can list five greenspaces. It can't show a block turning into a garden, or a family's first harvest.

I make short documentary reels for mission-driven orgs in Atlanta, Ghost Coast Video. I'd like to shoot a free 60–90 second piece for you: a home garden, a pop-up market morning, whatever shows the work. You own the footage, no strings on the first one.

Worth a reply?

— Brandyn

ghostcoast.video

Word count: ~117 words. Good.

Before sending

1. No published email or phone — DM is the channel. The site has no contact page and the footer carries only office hours and the 380 Elm St NW address. Outreach goes through Instagram DM @historic_westside_gardens (primary). If Brandyn prefers email, the only route is the volunteer form at historicwestsidegardens.org/volunteer or finding a direct address off-site; the email draft above is ready for that.

2. Org verified active this session. historicwestsidegardens.org is live (Squarespace) with a current team page, an active donation page ("food is a right, not a privilege" / "transform vacant lots into thriving green spaces"), and a working Westside Growers Market page (partners: Center for Civic Innovation ATL, Wholesome Wave Georgia).

3. Named contacts confirmed. Rosario Hernandez — Executive Director on the Meet the Team page, and "Founder" under the market-page quote. Khari Diop — Director Programs & Personnel. Robin Morgan — Agricultural Coach. Roberto Palafox, Vanessa Booker, and Fatoumata Jatta round out the team. No email for any of them is published.

4. The facts are all from their own site. 2010 founding, five greenspaces, the Home Food Gardens / Wellness Education / Health Advocacy / Economic Empowerment mission, the Westside Growers Market (pop-up + mobile markets, produce bundles), 380 Elm St NW. Do not add garden counts, families served, pounds of produce, or market schedule — none were verified.

5. Handles confirmed, not guessed. Instagram @historic_westside_gardens, Facebook facebook.com/HistoricWestsideGarden (singular "Garden"), TikTok @historic_westsidegardens — all linked from the site footer. The targets.md F2 cell already had these right; I added the named contacts.

6. Word counts: ~75 words DM, ~117 words email body. Both under cap.

7. Keep distinct from the other nonprofit drafts. Westside Future Fund (F1) is place-based redevelopment / anti-displacement; TREES Atlanta (E13) is the urban forest; Cabbagetown Initiative (E7) is public-spaces stewardship. HWSG's hook is the food-and-health work itself — vacant lots into gardens, a market in a food desert, the founder's "access to healthy food changed my life" line. Do not reuse their copy, do not batch-send.

8. No fabricated metrics or relationships. HWSG is a cold prospect, not a client. Every fact above is from their own site this session. No invented program counts, event dates, testimonials, or fundraising figures. No AI attribution.

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