Lindsi Bollinger — DEI Follow-Up Sequence

Contact: Lindsi Bollinger — NSFW Podcast E124 guest

Context: DEI consultant / trainer. Episode: E124 — "Privilege Can't See Itself"

First touch: Offered free 60-second reel from E124, door opened to paid clip work. See /root/lilith-grove/registry/leads/drafts/nsfw-b3-lindsi-bollinger.md.

This sequence: Picks up after first-touch is sent, assuming no reply.

Touch 1 — DEI training use case (~5–7 days after first touch)

Subject: One use case I should have mentioned

Lindsi,

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If you run trainings, there's a specific moment where a clip like this earns its keep: the opening. Before the room has decided how it's going to behave. "Privilege Can't See Itself" as the first thing a group watches together — not explained, just watched — does something a facilitator saying the same thing doesn't. The concept isn't coming from authority. It's coming from the screen.

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Worth knowing about if you're looking for ways to use it beyond your own social.

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Still happy to send the file when you're ready.

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Brandyn

~90 words. Concrete, specific use case in the DEI training context. Only relevant to someone who runs training sessions — not a generic follow-up. The "not explained, just watched" detail is the real insight worth giving.

Touch 2 — GCV proof point: mission-driven work (~2 weeks after Touch 1)

Subject: The closest comparison I can honestly point to

Lindsi,

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For context on what the work actually looks like: the most relevant thing I've produced is five reels for Diversity by Doing — a diversity pipeline program in medtech, coalition across AdvaMed, Stanford BioDesign, Pulmonx, and Cala Health. Five different brand stakeholders, five different stories, one visual treatment across all of them.

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Case studies are at ghostcoast.video if you want to see it. Different industry from where you work, but the challenge of multiple stakeholders and one coherent story isn't that different.

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Brandyn

~85 words. Diversity by Doing is a real GCV client — five segment reels, unified visual identity across the coalition. The case study is live. The qualifier "different industry" keeps it honest. Don't invent other DEI clients or claim outcomes not in the case study.

Touch 3 — Deliver the clip (~2 weeks after Touch 2)

Subject: Going ahead and sending the clip

Lindsi,

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Not going to keep waiting for a reply. [Attach the 60-second reel from E124 — Brandyn: pull the strongest standalone moment from the E124 transcript before this send. The title phrase is the obvious candidate but find the actual 60 seconds that land without episode context. See the first-touch note for clip criteria.]

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Yours to post, caption how you want, credit the podcast or not. No ask attached.

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Brandyn

~60 words in the actual sent email (minus the bracketed production note). The bracketed section is a pre-send checklist — do not include in the message. The move here is sending without waiting for permission: it's a gift, not a transaction.

Pre-send requirement: The 60-second clip must be cut and ready before this touch goes out. Don't send this message if the file isn't attached.

Touch 4 — Mutual-aid org network (~2–3 weeks after Touch 3)

Subject: Anyone in the mutual aid space I should know?

Lindsi,

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Separate ask: I've been thinking about who in the mutual aid and community organizing space doesn't have production that matches the mission. Organizations doing real work, not showing up on camera, not building an archive of it.

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If there's someone in your network who fits, I'd appreciate a name. Not an endorsement — just a direction.

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Same offer goes the other way if there's anyone on my end you'd want an intro to.

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Brandyn

~75 words. A referral ask framed around her world — DEI consultants know mutual-aid orgs. "Not an endorsement" takes the friction out of the ask. The reciprocal offer keeps it mutual rather than extractive.

Touch 5 — Graceful close (~3–4 weeks after Touch 4, if still no reply)

Subject: Last note from me for a while

Lindsi,

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Not going to keep showing up. The clip is still yours whenever — post it this year, post it next year, doesn't matter. The door's open if ongoing work from the episode ever makes sense.

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That episode is one I came back to a few times. True regardless of whether we work together.

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Brandyn

~50 words. No recap, no ask, no bow on it. The last sentence only works if it's true — only send if the episode actually stayed with you. Don't send a manufactured compliment.

Sequence notes

• Drop the sequence the moment she replies. Any response is a real conversation — don't send the next scheduled touch.
• Touch 1 timing: Can go out before the clip is ready — it's a use case idea, not a delivery.
• Touch 3 is contingent on the clip. Identify the strongest 60-second moment from the E124 transcript before this one goes out. The first-touch note has the criteria: a moment where Lindsi articulates the DEI insight most concisely, that lands standalone.
• Touch 4 referral ask: Only works if you're willing to actually make intros on your end. The reciprocal offer has to be real.
• Touch 5 — the honest line: "That episode is one I came back to a few times" — only include if true. If it isn't, cut the last line entirely rather than send a compliment you don't mean.
• Don't fabricate client context. The only documented DEI-adjacent production is Diversity by Doing. Don't invent additional clients or claim outcomes not in the case study.
• Downstream asks not in this sequence:

- Ongoing clip production retainer — hold until after she's engaged.

- Guest referral to NSFW for a future episode — separate conversation, not an email ask.

- Social proof or testimonial — after she's posted something and had a result.