McCray's Family Funeral Parlor — Follow-Up Sequence

Contact: Allie Zenia McCray — mccrayffsc@gmail.com

Status: No reply to first touch (sent via email or text, see mccrays.md)

Purpose: 4–5 touch sequence, each delivering real value, escalating gently toward a yes

Lead angle throughout: McCray's as a host venue — Sun & Moonlight game night and/or art fundraiser

Touch 1 — The concrete concept (send ~1 week after first touch)

Subject: A game night concept that could actually work at the parlor

Allie —

Wanted to share something more concrete since the first note was pretty vague.

Sun & Moonlight is a community game night I run out of various spaces around Atlanta. The format works really well as a fundraiser: players pay $20–$30 to get in, proceeds go to whatever cause the host names, and it usually draws 20–40 people who are new to each other and end up having a genuinely good time.

I keep thinking McCray's would be a perfect host venue. The parlor already carries the kind of weight that makes people actually show up and pay attention — a fundraiser there lands differently than it would at a bar or coffee shop.

You'd pick the cause. I bring the game system, the candles, the coverage. You'd just need to say yes to the date.

Worth a quick call to see if the numbers make sense for y'all?

— Brandyn

~145 words. Subject is specific, opener addresses Allie by name, closes with a soft yes-or-no ask.

Touch 2 — The proof point (send ~1 week after Touch 1)

Subject: What one of these actually looks like

Allie —

Sent a note last week about running a Sun & Moonlight night at the parlor. Didn't want to leave it abstract.

[Link to reel or event recap — if no reel exists yet: "I don't have a slick reel to send yet, but I can walk you through what a night looks like over the phone in about five minutes."]

The short version: it's not a rowdy bar thing. It's candlelit, it moves at its own pace, and the rooms usually get quiet in a way that doesn't happen at most events. Something about the format. I've been trying to figure out the right space for months and the parlor keeps coming to mind.

No pitch here, just wanted you to see it. Let me know what you think.

— Brandyn

~130 words. If a reel exists in Drive, drop the link. If not, replace the bracket with the fallback line. Don't fake a reel that doesn't exist.

Touch 3 — The reset (send ~2 weeks after Touch 2)

Subject: Forget the concept — just coffee?

Allie —

I've sent a couple of notes and don't want to be the person who keeps showing up in your inbox with the same pitch.

Honestly I'd just like to meet you properly. If there's ever a slow afternoon at the parlor where coffee makes sense, I'm a walk away. No agenda other than being a real neighbor.

If something actually came of the game night idea or the art fundraiser thing, great. But that's not why I'd show up.

No rush. No pressure.

— Brandyn

~85 words. This is the drop-the-pitch reset. Short by design. The brevity signals sincerity better than another detailed note.

Touch 4 — The seasonal/neighborhood hook (send ~3–4 weeks after Touch 3)

Subject: Something I saw walking by

Allie —

I walked past the parlor yesterday and there were flowers out front — don't know what they were for, but it looked beautiful.

I've been thinking about a fall fundraiser for this neighborhood specifically. Nothing booked yet, just in early conversations with a few spaces. The appreciating-fine-art angle my mom keeps pitching me on actually has legs — local artists, a silent auction format that builds on itself through the night, the kind of thing where people stay longer than they planned.

McCray's keeps coming up in my head as the right room for it. If that ever sounds interesting, just let me know. I'm not in a hurry to fill a slot — I'd rather find the right match.

— Brandyn

~120 words. Uses a real sensory detail from the actual walk (Brandyn should verify/customize the flowers line). Introduces the art fundraiser more specifically. Soft interest-check, not a pitch.

Touch 5 — The graceful close (send ~4–6 weeks after Touch 4)

Subject: Leaving this one open

Allie —

Last note on this, I promise.

The door is open whenever something sounds right — a game night, the art fundraiser, or just coffee as a neighbor. None of this has an expiration date on my end.

Y'all have been on my mind since Mayday. Whatever comes of it, I'm glad we crossed paths.

— Brandyn

~65 words. No ask. No summary of everything sent before. Just a clean close that leaves them feeling good, not guilty for not replying. The line "I'm glad we crossed paths" is personal and true — don't cut it.

Sequence notes

Spacing: don't compress these. Let 1–2 weeks breathe between each touch. If Allie replies at any point, stop the sequence and respond directly.
Channel: if the original first touch went by text/Signal, consider alternating — email for Touch 1, text for Touch 3.
The reel in Touch 2: if a Sun & Moonlight reel doesn't exist yet, use the fallback line. Don't link to sunmoon.ghostcoast.video as a substitute — the ask is for them to see what the night actually looks like, not to read a website.
Touch 4's flowers line: this only works if Brandyn actually walked by. If not, replace with something equally specific ("I heard through the neighborhood that…" or just cut the opener and start with "I've been thinking about a fall fundraiser").
This sequence assumes no reply. If Allie replies "not interested," stop immediately and don't send Touch 5.