Midtown Alliance — Follow-Up Sequence

Target: Midtown Alliance / Midtown Improvement District (midtownatl.com)

Contact: Brian Carr, Director, Marketing & Communications (primary) — info@midtownatl.com / LinkedIn DM

Channel(s): Email (primary); LinkedIn DM for the shorter touches

Source first-touch: registry/leads/drafts/midtown-alliance-interview-request.md

Generated: 2026-09-13 (night-shift)

Assumes: no reply to the first touch (interview/partnership request)

Register: org-partnership / member-benefit, not a restaurant sales pitch

Cadence

|-------|--------|---------|------------------|

| 2 | D+12 | Email | Free one-page "member story" series concept (Appendix A) |

| 3 | D+20 | Email (or DM) | Honest L5P proof point: what's opening the door, no inflated claims |

| 4 | D+28 | Email | Event-timing hook drawn from Midtown's own calendar |

| 5 | D+36 | Email (or DM) | Door-open close, no ask |

Touch 1 — The legacy-member angle (D+5)

Subject: the members who've been there since before the branding

Brian —

Here's a story angle I keep coming back to for Midtown. Every district's got the members who were there before the branding: the restaurant that watched the skyline go up around it, the shop that survived three recessions and a pandemic. Those are the ones nobody outside the block ever hears from.

Right now that kind of story only surfaces at a board lunch or a Mutt Gala recap. But a 60-second cut of the person, in the place, saying one true thing, is a retention asset and a recruitment asset in the same clip. It says we see our members better than any directory page can.

If a long-tenured Shop & Dine member comes to mind, that's where I'd start.

~115 words. Delivers a concrete story angle (the legacy member) grounded in real Midtown material (Shop & Dine directory, Mutt Gala recap). Names no business; "you pick it" is the safe framing carried over from the first touch without re-offering the free shoot.

Touch 2 — Free asset: the one-page concept (D+12)

Subject: a one-pager your members could hand to each other

Brian —

I put together a one-page concept for a Midtown member-story series. It's written so you could hand it straight to a dues-paying member and call it a benefit, or drop it into a recruitment packet.

It's below, the whole thing, no strings. If you read it and the "one story a month" rhythm feels like something the district should run, that's the part I'd want to build with you.

— Brandyn
Ghost Coast Video · ghostcoast.video

The one-pager is Appendix A below. Self-contained, ready to paste into an email or drop into a PDF/Google Doc.

Touch 3 — The L5P proof point, honest (D+20)

Subject: what the Little Five Points series is teaching me

Brian —

I'm putting a short interview series together over in Little Five Points right now, so I'll be straight about where it stands: early. No finished episodes to show yet.

The thing I keep noticing is what opens the door. I don't lead with gear or a pitch deck. I lead with "somebody should put you on camera, in your shop, as yourself." That sentence does the work.

Midtown's members are the same people, with better rooftops. When the first L5P cuts land I'll send you one, so you can judge it instead of taking my word.

— Brandyn
Ghost Coast Video · ghostcoast.video

~100 words. Claims only what's true on disk: the series is "putting together," no episodes, no metrics. The "what opens the door" line is Brandyn's own first-person observation, not a fabricated client outcome.

Touch 4 — Event-timing hook (D+28)

Subject: the promo usually gets shot after it's too late to promote anything

Brian —

One timing note, then I'll get out of your way. Whatever Midtown runs this fall, Heart of the Arts or the Walk Challenge, the promo video usually gets shot after it's too late to promote anything. The room fills, the recap drops, the moment's gone.

Member-story footage flips that. Shoot the businesses now and you've got a library to pull from when the next event needs a reel. Same footage doing two jobs: member benefit today, event promo next month.

If fall programming's already locked, no problem. The library's useful whenever you start it.

— Brandyn
Ghost Coast Video · ghostcoast.video

~90 words. Uses Midtown's own programming (Heart of the Arts, Midtown Walk Challenge) as the seasonal hook. Does not assert specific dates or that these events are currently scheduled — "whatever Midtown runs this fall" keeps it safe.

Touch 5 — Door-open close (D+36)

Subject: leaving the door open

Brian —

I'll stop here. I've sent a few notes over the last month and won't keep them coming if the timing's off.

The offer stands as it was: if Midtown ever wants its members on camera, I'm around. And when the Little Five Points series is actually finished, I'll send you a link anyway. It's the honest version of what I've been describing.

— Brandyn
Ghost Coast Video · ghostcoast.video

~75 words. No ask, no recap, no guilt. Leaves the relationship intact and closes on the honest forward promise (the L5P link), which doubles as a reason for the reader to keep the thread.

Flags — read before sending

1. Channel. Email to info@midtownatl.com (routed to Brian Carr) is primary. If Brandyn has Brian's direct LinkedIn, the shorter touches (3 and 5) can go as DM. Pick one channel per touch; don't double-send.

2. Touch 1 names no business. If Brandyn knows a specific long-tenured Shop & Dine member, he can name it; otherwise keep "you pick it."

3. Touch 3 must stay at "early / putting together / no finished episodes." Do not upgrade to filmed episodes or results until that's actually true. This is the one touch most at risk of overclaiming.

4. Touch 4 event names. Heart of the Arts and Midtown Walk Challenge come from Midtown's own programming (main-street group map). Confirm the current season's event names before sending; swap in whichever is actually running this fall.

5. Stop the moment they reply. This is a conversation, not a drip. Any response restarts as a real thread and the remaining touches get dropped.

Appendix A — "Midtown Member Stories" one-page concept

The deliverable for Touch 2. Self-contained; paste into an email or drop into a PDF/Google Doc.

Midtown Member Stories — a series concept

What it is. A short video feature, one member business at a time. A sit-down with the person who runs it, then a 60-second cut they can post anywhere.

Why run it. A directory says who's here. A story says why it matters. Every dues-paying member wants proof that being part of the district means something. "Your story, on video" is that proof.

What a member gets.

A 60-second cut they own, sized for their own socials
A longer version for their site or a board meeting
A reason to renew, and a reason to tell the next business to join

What the Alliance gets.

A retention tool: members stay when they feel seen
A recruitment tool: prospects watch their neighbors on camera and want in
A footage library ready when the next event needs a reel

How it runs. One business a month, shot in place, no production footprint on the member. The district picks the business. The story comes out of whatever they actually care about.

Where to start. The first one is on Ghost Coast Video. After that, we figure out the rhythm together.

Notes for Brandyn

Appendix A is ready to deploy as a one-page PDF or Google Doc for Touch 2.
Strongest touch if only one gets sent: Touch 1 (the concrete legacy-member angle). Touch 2 (the free one-pager) is the close second.
Downstream asks stay held until a real conversation, per the first-touch draft: paid recurring series, event coverage (Mutt Gala, Heart of the Arts, Walk Challenge), sponsor intros, and the member-directory door. None of these appear in this sequence.
No fabricated clients, metrics, or member names anywhere. The only specific org named is Midtown Alliance itself; the L5P reference is held at "putting together."