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Midtown Alliance — Interview-Series / Partnership Intro

Target: Midtown Alliance / Midtown Improvement District (midtownatl.com)

Tier: A — flagship commercial-district org (highest-budget door on the main-street list)

Channel: Email (info@midtownatl.com) / LinkedIn DM

Contact: Brian Carr, Director, Marketing & Communications (primary); Kevin Green, President & CEO; Philip Rafshoon, Director, Member Engagement

Built: 2026-09-12 (night-shift)

Wedge: Interview-first, same play as the L5P series — the interview is the door; the relationship yields paid work / sponsorship downstream.

Context

Midtown Alliance is the 501(c) nonprofit + community improvement district that has run Midtown's commercial district since 1978. It's the most professionally staffed of the intown district orgs — Kevin Green has been President & CEO since 2011, and there's a dedicated marketing/comms function (Brian Carr) plus member engagement (Philip Rafshoon). The org tells the district's story well: Midtown Green (the 98 14th Street signature public space), the Mutt Gala, Blueprint Midtown, Heart of the Arts, a full member directory across Shop & Dine, Nightlife, Hotels, Event Facilities.

The gap GCV fills: Midtown's own programming gets coverage, but the member businesses themselves don't usually get a camera. A short interview series featuring member businesses is a member-retention/recruitment asset for the Alliance (something they can hand to dues-paying members as "your story, on video") and the interview-first wedge for GCV — each feature is a credible third-party voice, and the relationship opens paid series work, event coverage, and sponsor funding downstream. This is the same play already running in Little Five Points, moved up-market to the org that has a real marketing budget.

Verification (this session): Org confirmed active via Wayback captures of midtownatl.com (©2026, Aug 2026 staff page). Brian Carr (Director, Marketing & Communications), Kevin Green (President & CEO), and Philip Rafshoon (Director, Member Engagement) all still listed on the Aug 2026 staff page. Live site blocks bots (403), so the published contact is the general box info@midtownatl.com and phone 404.892.0050 (999 Peachtree St, Suite 730, Atlanta GA 30309) plus LinkedIn ("Midtown Alliance") and IG @midtown_atl. No direct personal email for Brian Carr is published.

Message — EMAIL (to Brian Carr via info@midtownatl.com, or his LinkedIn)

Subject: A short video series on Midtown's member businesses

Brian —

>

The Mutt Gala recap is what got me to write this. "Fancy dogs, fierce looks." Midtown tells its own story well, but the member businesses themselves don't usually get that same camera.

>

I make short documentary video in Atlanta, Ghost Coast Video. I'm putting together a short interview series over in Little Five Points right now — a five-minute sit-down with a shop owner, then a 60-second cut they can post. The person who built the place, in the place, saying why it matters.

>

That's a series Midtown could run on its own members. I'd put the first one together on me, no invoice, you pick the business. If it lands, we figure out the rest.

>

Worth a conversation?

>

— Brandyn
ghostcoast.video

Message — LINKEDIN DM (shorter, 1:1 to Brian Carr)

Brian — I make short documentary video in Atlanta, Ghost Coast Video. I'm running a short interview series with L5P business owners, and Midtown's the natural next district. I'd like to pitch you a short video series featuring Midtown Alliance's member businesses. First one's on me, you pick the business. Worth a quick chat?

Downstream asks (after the first interview lands — don't lead with these)

Before sending

1. Verify Brian Carr is still in role. Sourced from the Aug 2026 staff page; it's Sep now. Check midtownatl.com/midtown-alliance/about/staff or his LinkedIn before sending. If he's moved, Philip Rafshoon (Member Engagement) is the right fallback if the angle is "member benefit," Kevin Green's office if it's top-down.

2. Channel: No personal email is published (site blocks bots). info@midtownatl.com is the general box and may route; LinkedIn DM to Brian Carr is the warmer 1:1. Either works — pick one, don't double-send.

3. Don't name-drop specific member businesses unless you can confirm they're actually Midtown Alliance members. "You pick the business" sidesteps that.

4. The L5P reference is the honest proof. If the L5P series hasn't actually filmed anything yet, keep it as "putting together" (as written) rather than "running live." Adjust if any L5P episodes are done.

5. Word count: 129 in the email body. Good.

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