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Municipal Market (Sweet Auburn Curb Market) — Follow-Up Sequence

Target: Municipal Market in Sweet Auburn ("The Curb Market") — 209 Edgewood Ave SE, Atlanta GA 30303

Contact: None named. Everything routes to the generic inbox admin@municipalmarketatl.com (vendor leasing, event applications, space rentals). Greeting stays generic unless Brandyn pulls a name.

Channel: Email admin@municipalmarketatl.com (primary). Alternates: Instagram @TheCurbMarket, X @thecurbmarket.

Source first-touch: registry/leads/drafts/municipal-market-outreach.md + targets.md F6

Generated: 2026-09-20 (night-shift)

Assumes: no reply to the first touch (the free 60–90 second piece offer)

Register: a century-old public market of independent stallholders and a small-business incubator. Vendor and stallholder storytelling, incubator proof (the alumni who made it), market-day atmosphere, community communication. Not a nonprofit donor/funder register, not a hard sales push.

Flags — read before sending

1. Channel is email to the generic inbox. admin@municipalmarketatl.com is the only published inbox and there is no named decision-maker on the site (no GM, market manager, or marketing contact). The greeting stays "Hey —" unless Brandyn can pull a name (LinkedIn "Market Manager — Sweet Auburn Curb Market" or a network touch). A named opener beats "Hey —" every time.

2. Alternate channels exist but don't triple-send. Instagram @TheCurbMarket and X @thecurbmarket are both live. Only Touch 5 carries a labeled IG DM variant. Pick one channel per touch.

3. Do not imply the Municipal Market is a client. It's a cold prospect. The only orgs named in this sequence are the market itself and its own published alumni (Grindhouse Killer Burgers, Bell Street Burritos, Sweet Auburn Barbecue, Arepa Mia). GCV's own prior work stays soft ("events," "mission-driven work") and is never framed as a results claim.

4. Only published facts. 1918 founding, 1924 building (A. Ten Eyck Brown), thirty local businesses, EBT accepted, Mon–Sat 8 a.m.–8 p.m., the incubator-alumni line, and the current lineup names already in the first touch (Miss D's Pralines, Curly's Fried Chicken, Auntie Vee's Kitchen). No invented vendor roster, foot traffic, attendance, event dates, sales figures, awards, or quotes. The stale 2013 USA Today "16th Best food market" ranking stays out. No City of Atlanta ownership claim (unverified).

5. The free first piece is already on the table. These touches don't re-offer it as the lead each time; each one leads with a new angle or a free asset.

6. Stop the moment they reply. This is a conversation, not a drip. Any response restarts as a real thread and the remaining touches get dropped.

Cadence

| Touch | Timing | Channel | What it delivers |

|-------|--------|---------|------------------|

| 1 | D+5 after first touch | Email | The directory-vs-stalls thesis made concrete: a named Saturday-morning reel, ending on the EBT sign |

| 2 | D+12 | Email | Free asset: "market-day shot list for a phone" (Appendix A) |

| 3 | D+20 | Email | Incubator-alumni proof: the next Grindhouse is under this roof right now |

| 4 | D+28 | Email | Q4 holiday-season hook: the busiest stretch is when a shareable market reel earns its keep |

| 5 | D+36 | Email (or IG DM) | Door-open close, no ask |

Touch 1 — The stalls the site can't show (D+5)

Subject: the stalls the site can't show

Hey —

The site lists thirty businesses and notes EBT. What it can't do is show the market on a Saturday morning. A butcher at the counter. Seafood on ice. Pralines coming out of the kitchen at Miss D's. The line at Curly's fried chicken.

I keep coming back to one shot: the wide of the hall at ten, then five stalls in ten seconds each, and it ends on the EBT sign. Thirty seconds, and every vendor would repost it.

If that's worth fifteen minutes some Saturday, I'd come shoot it and hand you the cut.

— Brandyn

ghostcoast.video

~100 words. Leads with the concrete storyboard (wide, five stalls, EBT sign) rather than re-offering the free piece as a headline. Grounds the whole sequence's through-line: the directory names businesses, the reel shows the stalls.

Touch 2 — Free asset (D+12)

Subject: a shot list for one Saturday at the market

Hey —

Wrote up a short shot list for filming the market with a phone, no gear, no crew. It's built so whoever's working that Saturday can run it in about an hour. The whole thing is below, no strings.

If it reads like something you'd rather hand off than staff, that's the part I do.

— Brandyn

ghostcoast.video

~60 words. Delivers the free asset without asking for anything. Appendix A is self-contained and mentions nothing GCV needs.

Touch 3 — The next Grindhouse is under this roof (D+20)

Subject: the next Grindhouse is under this roof right now

Hey —

Grindhouse, Bell Street, Sweet Auburn Barbecue, Arepa Mia all started under this roof. The site can list them as alumni, but the story nobody sees is the stall before it took off. The first version of the menu. The first Saturday it clicked.

I've filmed events and mission-driven work, and the shot that always lands is the same one: a person mid-task, not a room. A short piece on a newer vendor — someone the rest of the city hasn't found yet — shows the thing the market actually does, which is turn a stall into a business.

If there's a vendor right now you'd bet on, that's the one I'd point a camera at.

— Brandyn

ghostcoast.video

~110 words. Tunes to the incubator-alumni proof point. GCV's real work stays soft at "events and mission-driven work" (Astronomia, Detroit Action) with no named client and no results claim. Does not imply the market is a client.

Touch 4 — The holiday stretch (D+28)

Subject: the holiday stretch is when the market gets shared

Hey —

Q4 is the busiest stretch the Curb Market gets. Holiday shoppers buying gifts and ingredients, people back in town who haven't been through since last December. That's the month a shareable market reel earns its keep, because every vendor reposts it and it rides their feeds into December.

A sixty-second holiday cut — the stalls full, the butchers and the sweets, the market lit up — does the asking for the season.

If the calendar isn't locked, I'd come shoot it before the rush.

— Brandyn

ghostcoast.video

~85 words. Uses the real Q4 holiday-market window without asserting a specific event date or foot-traffic number. The seasonal hook is the lead, not the free piece.

Touch 5 — Door-open close (D+36)

Subject: leaving the door open

Hey —

I've sent a few notes over the last month and won't keep them coming if the timing's off. A public market's got enough to run.

The offer stands as it was. If the Curb Market ever wants its stalls on camera, I'm around. And if you'd rather just keep the shot list, it's yours either way.

— Brandyn

ghostcoast.video

~60 words. No ask, no recap, no guilt. Ends warm and leaves the standing offer plus the free asset intact.

Touch 5 — IG DM variant (@TheCurbMarket)

Hey — Ghost Coast Video, I shoot short documentary reels in Atlanta.

Last note from me. The offer stands: a free piece, your call what to capture, you keep the footage. And the market-day shot list I sent over email is yours either way. If the timing ever lines up, I'm around.

— Brandyn / ghostcoast.video

~50 words. Low-stakes close for the social channel. Only use this variant if the email route has been silent; do not send both.

Appendix A — Market-day shot list for a phone

The deliverable for Touch 2. Self-contained; paste into an email or drop into a PDF/Google Doc. Written for whoever's working the market that Saturday, phone in hand.

What this is. A way to film the market on one Saturday with a phone. No gear, no crew. Whoever's on that day can run it in about an hour, and it turns into a thirty-to-sixty-second cut the vendors will actually repost.

The shots, in order.

1. The wide of the hall, early, before it fills up.

2. One stall in context — the sign, the person behind it, enough frame to place it.

3. A vendor's hands at work — cutting, wrapping, plating, whatever the stall does.

4. A twenty-second line from a vendor, on their terms: what they sell, how long they've been here.

5. A close-up of a signature item — pralines coming out of the kitchen, seafood on ice, a plate going out.

6. The line, if there is one. The line is proof.

7. The EBT sign or the community board. This is the part a directory lists and a reel shows.

Shooting it. Hold each shot three to five seconds. Wide for the hall, tight for the hands. If a vendor will talk, ask one question and let them answer; twenty seconds of a real person beats a caption. Don't stage anything. The market already looks like the market.

Cutting it. Thirty to sixty seconds. Wide first, then hands, then the line, and end on the EBT sign. Drop the sound and lay one track under it. Let the stalls do the work. Post it on the market's account and every vendor reposts it, because it shows their stall and it makes the whole place look good.

Why it works. A directory can name thirty businesses. A reel shows them. A shopper deciding between the market and a grocery run doesn't need a list of vendors. They need to see a butcher at the counter and the line at the fried chicken.

Notes for Brandyn