My Sister's Room (MSR) — Follow-Up Sequence

Target: My Sister's Room (MSR) — 1104 Crescent Ave NE, Midtown Atlanta GA 30309

Contact: No named contact (see flags). Greeting stays general — "Hey" / "MSR team."

Channel: Instagram DM @mysistersroom (primary — no published email, no published contact form address on the site). Alternate: web contact form at mysistersroom.com, phone 678-705-4585.

Source first-touch: registry/leads/drafts/my-sisters-room-outreach.md + targets.md E2

Generated: 2026-09-20 (night-shift)

Assumes: no reply to the first touch (the free 60–90 second reel offer: one event, they own it, no pitch attached)

Register: an independent, lesbian-owned LGBTQ+ nightlife and event venue that is also a decades-old community anchor. Event-night and room-energetic storytelling, community/regulars voices, the venue's place in Atlanta's queer history, and show-promo content. Not a nonprofit donor/funder register, not a hard sales push.

Flags — read before sending

1. No published email. The site is mysistersroom.com with no email listed and no documented contact-form URL. Instagram DM @mysistersroom is the primary channel. The web contact form and the phone 678-705-4585 are clearly labeled alternates. Pick one channel per touch; never triple-send the same touch across IG, the form, and the phone.

2. No named contact. The first touch had no staff or owner name, so the greeting stays general ("Hey" or "MSR team"). Do not guess a name. If Brandyn finds a real staff or programming name, he can swap the greeting before sending.

3. Do not imply MSR is a client. It is a cold prospect. The only work referenced here is GCV's own live-event/space documentation work, held soft ("I've documented live events and rooms before"), never framed as a client relationship and never as a results claim.

4. Only the published facts. Operating since 1996, ~28 years as Atlanta's only lesbian bar, one of fewer than 30 lesbian bars still operating in the country, lesbian-owned and operated, programming = burlesque, comedy nights, drag shows, pub crawls, the Crescent Ave address, and the channels. Do not invent staff or owner names, attendance or donor counts, ticket prices, event or show dates, awards, press, testimonials, or quotes. Do not add an email or new social handle.

5. The first touch already led with the "1996 / fewer than 30 lesbian bars" fact. These touches do not re-run that as the lead. Each one leads with a different angle: the room during a show, the shot list, the regulars, the history, the Q4 window.

6. These are DMs, not emails. Keep each touch short. Appendix A's full text is too long for a single DM — send it condensed, or as a link or Google Doc.

7. Stop the moment they reply. This is a conversation, not a drip. Any response restarts as a real thread and the remaining touches get dropped.

Cadence

|-------|--------|---------|------------------|

| 2 | D+12 | IG DM | Free asset: "one event night into a 60-second reel on a phone" shot list (Appendix A) |

| 3 | D+20 | IG DM | The regulars: one regular on camera, what the room is to them |

| 4 | D+28 | IG DM | The history: 28 years as a room that's been here for people, plus show-promo calendar content |

| 5 | D+36 | IG DM | Q4 fall-to-holiday window (Halloween, New Year's Eve) + door-open close |

Touch 1 — The room during a show (D+5)

Channel: Instagram DM @mysistersroom

Hey — still thinking about the room.

A page can list burlesque, comedy, drag, the pub crawl. What it can't show is the room ten minutes into a packed drag number, the bar mid-rush, the rail full of people who came out for it.

Thirty seconds of that, mid-set, does more for next weekend than any flyer. That's where I'd point a camera first. If there's one night this month worth the film, that's the one.

~75 words. Leads with the room during a show, not a re-offer of the free reel. Concrete imagery (ten minutes into a packed drag number, the bar mid-rush, the rail) is the one thing a static page can never carry. The "you pick the night" thread carries the first touch's "they own it" forward.

Alternate channel (web contact form): paste this fuller version, subject line "The room during a show":

Hi — my name is Brandyn, I run Ghost Coast Video, Atlanta-based venue and event video.

A flyer can list burlesque, comedy, drag, the pub crawl. What it can't show is the room ten minutes into a packed drag number, the bar mid-rush, the rail full of people who came out for it. That's the footage that makes someone decide to show up next weekend instead of scrolling past.

I'd point a camera at that first — thirty seconds of the room mid-set. If there's one night this month worth the film, I'll come shoot it and you keep the cut. No pitch attached.

~110 words. Same hook, form register. Pick one channel per touch.

Touch 2 — Free asset (D+12)

Channel: Instagram DM @mysistersroom

Put together a short guide for your side of it: how to turn one event night into a 60-second reel on the phone already in somebody's pocket. Written so whoever's working the door or the bar could run it.

It's below, no strings. If the shot list reads like something you'd rather hand off than shoot yourselves, that's the part I do.

~60 words. Delivers Appendix A without asking for anything. Appendix A is self-contained and mentions nothing GCV needs.

Alternate channel (web contact form): same text, plus a note that the full shot list is pasted below the message. Do not also DM it — one channel.

Touch 3 — The regulars (D+20)

Channel: Instagram DM @mysistersroom

The part that never makes the flyer is the regulars. The people who've been walking into that room for years, who made it what it is.

A regular on camera, one line about what the place means to them, carries more than any show promo. That's a short piece that writes itself. If there's one regular who'd sit for it, that's the one I'd ask first.

~65 words. The community/third-place angle, aimed at the venue's identity as a community anchor rather than a sales push. The longevity shows up sideways ("who've been walking into that room for years") instead of being re-run as the lead.

Alternate channel (web contact form): same message, signed "— Brandyn / ghostcoast.video". Phone fallback: not recommended for this touch — the regular's-story ask lands better in writing where it can be shared internally.

Touch 4 — The history + show-promo (D+28)

Channel: Instagram DM @mysistersroom

A bar's history is the one thing a website can't carry. Twenty-eight years as a room that's been here for people, in a city where rooms like this mostly didn't survive. That's the story behind every show on the calendar, not just the poster for it.

I've documented live events and rooms before, the energy and the space. Every show you book this fall could get a warm 20-second promo that carries the weight of the place along with the night.

If that's worth a conversation, I'm around.

~85 words. The LGBTQ+ history-and-longevity angle, paired with the show-promo/calendar idea. GCV's real work is held soft ("I've documented live events and rooms before") and never named. The history is the lead here, not the "fewer than 30" stat.

Alternate channel (web contact form): same message, fuller sign-off "— Brandyn / Ghost Coast Video / ghostcoast.video". One channel per touch.

Touch 5 — Q4 fall-to-holiday + door-open close (D+36)

Channel: Instagram DM @mysistersroom

Last one from me, then I'll get out of the way.

Fall runs into Halloween and New Year's fast — the two biggest nights of the year for a room like this. Those nights want warm, shareable footage before they happen, not just the recap after.

The offer still stands, no strings. If MSR ever wants the room, the show, or the regulars on camera, I'm around.

~65 words. The real Q4 fall-to-holiday nightlife window (Halloween, New Year's Eve) without naming a specific date. No ask, no recap, no guilt. Ends warm and leaves the standing offer intact.

Alternate channel (phone 678-705-4585): leave a voicemail, under 30 seconds: "This is Brandyn, Ghost Coast Video. Last note from me — Halloween and New Year's are the two biggest nights of the year for a room like yours, and those nights want footage before they happen, not after. The offer stands, you'd own the cut. Reach me at ghostcoast.video if it ever makes sense." Do not send this as a text.

Appendix A — One event night into a 60-second reel on a phone

The deliverable for Touch 2. Self-contained; paste into a DM (condensed), a note, or a Google Doc. Written for whoever's working the door or the bar, phone in hand.

What this is. A working way to turn one real event night into a 60-second reel people actually watch. No production budget. Whoever's working the door or the bar shoots ten shots on a phone; you cut them together on the ride home.

The ten shots, in order.

1. The sign at dusk, before doors, on Crescent Ave.

2. The room before doors — lights down, empty, waiting.

3. The performer mid-set: a drag number, a burlesque turn, a comedian at the mic.

4. The crowd at the rail, phones down, watching.

5. The bar mid-rush, hands moving, a drink going out.

6. Two people at a table, laughing — one real moment, not a posed one.

7. One regular, if they'll be on camera, one line is enough.

8. The room from the back, full.

9. Last call, lights up, the room settling.

10. The sign again as people spill out onto Crescent Ave.

Cutting it. Hold each shot two or three seconds. Drop the sound and lay one track under it. Sixty seconds is ten shots, one track, done. Don't caption every frame; let one shot do the work.

Why it works. A flyer can list the shows. It can't make someone feel the room ten minutes into a set, or the rail, or last call. A packed room, a performer mid-set, the regulars who came back, the sign at dusk — that can. The person who watches it doesn't get the tagline, they get the night. And the piece quietly does the asking for the next one.

Notes for Brandyn

Strongest touch if only one goes out: Touch 1 (the room during a show). It aims the first touch's thesis at the one thing a flyer and a website can never show, and it names a recurring, specific shot (the room ten minutes into a packed drag number) rather than a generic "full room" line.
Appendix A is ready to deploy as a Google Doc or a condensed DM for Touch 2. The shot list is MSR-specific (the sign at dusk on Crescent Ave, the rail, the drag/burlesque/comedy performer mid-set, last call) rather than a generic venue checklist, and it is distinct from the Talat Market "two chefs" list, the Bankhead Seafood "Friday-night service" list, and the Cabbagetown "festival checklist" list.
The "1996 / fewer than 30" stat is not re-run as a lead. The first touch opened on it. Here it surfaces sideways — as "twenty-eight years as a room that's been here for people" in Touch 4 and the "regulars who've been walking in for years" in Touch 3 — instead of being the headline again.
Astronomia stays soft. The first touch holds it as the closest documented GCV event-capture case study. Here it never appears by name in a DM body; it's reduced to "I've documented live events and rooms before" in Touch 4. Do not upgrade it to a results claim.
No published email exists. The whole sequence is IG-DM-first, with the web contact form and the phone as clearly labeled alternates. Do not add an email anywhere.
No named contact. Every greeting is "Hey" / "MSR team." If Brandyn pulls a real programming or social name off their Instagram or site before sending, he can drop it into the greeting on any touch.
Cadence is generous because a nightlife venue's calendar is seasonal. Starting late September puts Touch 4 in mid-to-late October (the history + fall show-promo turn) and Touch 5 in the Halloween-to-NYE run-up, which is when a venue most wants warm, shareable event footage.
Downstream asks stay held until a real conversation: a recurring "room in motion" series, a regulars piece, seasonal show-promo coverage. None of these appear as asks in this sequence — the only thing still on the table is the free first piece and the door staying open.
No fabricated clients, metrics, staff, prices, dates, awards, press, or quotes anywhere. Only MSR's own published facts are named: since 1996, Atlanta's only lesbian bar, one of fewer than 30 left in the country, lesbian-owned and operated, the burlesque/comedy/drag/pub-crawl programming, the Crescent Ave address, and the channels.