My Sister's Room — Cold Outreach
Target: My Sister's Room (MSR) — 1104 Crescent Ave NE, Midtown Atlanta
Tier: E2 — 2026-05-28 web-sourced batch
Channels: Web contact form (primary); phone 678-705-4585; Instagram @mysistersroom
Contact: No named contact found; messages go to venue
Built: 2026-05-28
Context
My Sister's Room has been operating since 1996 — 28 years as Atlanta's only lesbian bar, and one of fewer than 30 lesbian bars still operating in the entire country. That number matters. Lesbian bars have been closing at a rate that makes MSR's longevity genuinely exceptional, not just locally but nationally.
The programming is the story: burlesque, comedy nights, drag shows, pub crawls. Events that fill a room with a specific community that built them. That's not background noise — that's what a venue reel is.
No email found on site. Three channels to try: web contact form at mysistersroom.com, phone (678-705-4585), Instagram DM @mysistersroom.
The offer: Free 60–90 second reel from one of their events — burlesque night, pub crawl, a packed drag show. They own it, post it wherever. No pitch attached.
The specific angle here: 28 years in Atlanta as the only lesbian bar in the city. That's not just a local story; it's a national one. A venue like MSR has a documentary arc, not just a promotional one. The free reel is a door-opener, but the bigger conversation is about what a place that's been holding a community together for nearly three decades looks like on camera.
Instagram DM (@mysistersroom)
Hey — Ghost Coast Video, Atlanta-based video.
You've been the only lesbian bar in Atlanta since 1996. That's 28 years running while somewhere around 25 other lesbian bars in the country closed for good. Most venues don't have a story that specific.
I'd like to offer a free 60–90 second reel from one of your events — burlesque night, a packed drag show, the pub crawl. You own it, post it wherever. No pitch attached.
Worth a DM back?
— Brandyn / ghostcoast.video
Web Contact Form Script
This is the text to paste into the message field at mysistersroom.com/contact (or equivalent). Keep it under the character limit if the form shows one — cut to the IG DM version if the field is short.
Subject (if field exists): Free reel from one of your events
My name is Brandyn — I run Ghost Coast Video, Atlanta-based venue and event video.
My Sister's Room has been the only lesbian bar in Atlanta since 1996. There are fewer than 30 lesbian bars operating in the entire country right now. That's a specific, real story that a lot of venues can't tell.
I'd like to offer a free 60–90 second reel from one of your events — burlesque, a drag show, the pub crawl, whatever's coming up. You own it, post it wherever. No pitch attached, just a door-opener.
If that sounds useful, reply here or reach me at ghostcoast.video.
— Brandyn
(~110 words — fits most contact forms. If there's a character limit around 500 chars, use the IG DM version instead.)
Phone Script
For 678-705-4585. Call during business hours — check their site for current hours. This is a bar/event venue, so evenings may be better than afternoons for reaching someone who can actually act on it.
If someone picks up:
"Hey — my name is Brandyn, I run Ghost Coast Video in Atlanta. I'm reaching out because I do venue and event video, and I wanted to offer My Sister's Room a free reel — like a 60- to 90-second cut from one of your events. Burlesque night, drag show, whatever's coming up. You'd own it, post it wherever. I'd love to talk to whoever handles your programming or social if they have a few minutes."
If you get voicemail:
"Hey, this is Brandyn with Ghost Coast Video in Atlanta — ghostcoast.video. I'm calling because I'd love to offer My Sister's Room a free short reel from one of your upcoming events. Burlesque, pub crawl, drag night — whatever works. You own it, no pitch attached. Give me a call back at [Brandyn's number] or reach out through ghostcoast.video. Thanks."
After the call — what you're listening for:
- Who handles their social / content? Get a name.
- What's the next big event on the calendar? A specific peg (burlesque show on June 14, upcoming pub crawl) makes the follow-up message much tighter.
- Are they already working with anyone on video? If yes, ask if they're happy with it — don't pitch harder, just note it.
Before sending
1. Check their Instagram first. If @mysistersroom recently posted about an upcoming event, open with a reference to that specific night instead of the general 1996 framing. "Saw the [specific event] you just announced" beats "since 1996" every time.
2. The 28-years + fewer-than-30 fact is load-bearing. Don't soften or genericize it. That number is what makes the pitch specific — if you cut it, the message reads like boilerplate.
3. No named contact to target. If they reply via DM or form, get a name before following up. The venue doesn't run itself.
4. Case study reference if they ask: Astronomia (live event documentation, Albuquerque) is the closest documented GCV case study for event capture. Don't volunteer it in the cold touch — have it ready if they ask "have you done this kind of thing before?"
5. Phone is worth trying for a 28-year institution. This isn't a corporate venue with a gatekeeper. The person who picks up the phone probably actually knows the answer.
6. Word counts: IG DM ~85 words. Web form ~110 words. Phone scripts are conversational, not read verbatim.
Status log
- 2026-05-28: draft written by night-shift worker; no named contact available; awaiting Brandyn review before sending
- Git branch creation blocked in this session — manual command:
git -C /root/lilith-grove checkout -b night-shift/2026-05-28-my-sisters-room-outreach && git -C /root/lilith-grove add registry/leads/drafts/my-sisters-room-outreach.md && git -C /root/lilith-grove commit -m "Add cold outreach draft: My Sister's Room (E2)"