Covenant Roofing — Tradecraft Pilot Outreach
Cold email + SMS. Trade segment = templated copy + demo link, ship at volume (not bespoke).
BEFORE SENDING: (1) verify the company + get a real contact at Google Maps → "Covenant Roofing Atlanta GA"; (2) personalize [first name]; (3) drop in the live https://tradecraft.ghostcoast.video.
STATUS: copy fixed 2026-05-28 (removed unrecognizable name-drops). BLOCKED on verified contact — run workflows/scripts/scrape_atlanta_roofers.py for real leads.
NOTE: faith-affiliated, likely family-owned — the past-customer review-engine angle is the strongest hook here.
Subject: free marketing build for one Atlanta roofer (founding case study)
[first name] —
I run Ghost Coast Video, an Atlanta video and marketing shop. We're launching Tradecraft — a done-for-you client-acquisition build made specifically for residential roofers: a Google Business Profile tune-up, a local landing page, a hero video, a handful of short vertical clips for social, an outbound sequence to realtors and property managers, and a review engine built around your past customers — which tends to do the most for an operation whose customers already know and trust you by name.
We're giving the full build — retail $6,500–$8,500 — to one Atlanta roofer, free, as our founding case study. The trade is simple: one residential job we can document, and your okay to show the results.
Here's a sample of the kind of page it produces: https://tradecraft.ghostcoast.video
Want the one-pager? If the timing's off, no reply needed.
Brandyn
Ghost Coast Video · ghostcoast.video
~155 words. Keeps the family/community review-engine emphasis; no name-drops.
SMS
Ghost Coast Video — giving one Atlanta roofer a full marketing build (landing page, video, Google profile, past-customer review engine), free, as our founding case study. Trade: one job we can document. Sample: https://tradecraft.ghostcoast.video
~190 chars — drop "past-customer" → "review engine" to trim.