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Sam Bregman / Astronomia — Follow-Up Sequence

Context: Follow-up after first touch (tier-a-sam-bregman.md) goes unanswered.

Lead type: Already-client, Tier A warm lead

Org: Astronomia — speaker series and events venue, Albuquerque

Relationship: GCV shot speaker event footage; three vertical clips ("Sam Bregman at Astronomia 1/2/3") in GCV portfolio

Proof asset in play: ghostcoast.video/pack-the-house/

Date context: End of May 2026 — fall event calendars being locked in now; summer speaker bookings active

Flags — read before sending

1. Sam's email unknown — see prior draft. LinkedIn DM remains the fallback.

2. Specific event/series name still needs [FILL] in Touch 1 opener. Remaining touches are standalone — they don't require the event name.

3. Free asset in Touch 2 — the "Post-Event Content Checklist" is written out as Appendix A below. Paste it into a PDF, Google Doc, or email footer — whatever's easiest. It's ready to use as-is.

4. Don't send all five. If Sam responds after any touch, stop the sequence and go off-script. This is a conversation, not a drip campaign.

Cadence

| Touch | Timing | Core value delivered |

|-------|--------|----------------------|

| 1 | D+5 after first touch | Strategic insight: why speaker events without video are leaving reach on the table |

| 2 | D+12 | Free asset: Post-Event Content Checklist (90-day deployment plan) |

| 3 | D+20 | Industry timing hook: fall bookings happen now |

| 4 | D+28 | Case study: Pack the House guide built from Sam's event |

| 5 | D+36 | Door-open close — no ask |

Touch 1 — Speaker insight (D+5)

Subject: the three clips from your event are still working

Sam —

[FILL — one true sentence naming the actual event we shot at Astronomia, e.g. "Been thinking back on the [event name] shoot we did." Do not send without this; it's the whole hook.]

Quick thing worth passing along: most events lose the bulk of their reach within a few days of the room clearing out — the people in the chairs remember it, nobody else gets to. The clip package is what flips that. The three verticals we cut from your event are still circulating, still doing work months later.

If Astronomia's got anything on the calendar this year, stacking new clips on top of that library is about the easiest content decision there is.

What's coming up?

— Brandyn

Ghost Coast Video · ghostcoast.video

Touch 2 — Free asset: Post-Event Content Checklist (D+12)

Subject: 90-day content plan after a speaker event (yours to keep)

Sam —

Built something I've been meaning to share. It's a checklist for what to do with event footage in the 90 days after an event closes — what to cut first, where to publish it, and what sequence actually moves ticket sales for the next event.

It's in Appendix A at the bottom of this email. No strings — take it and use it for Astronomia's next event whether or not we work together.

If you read through it and the "shoot day → clip package → promo calendar" section looks like something you'd want handed off, that's the part I do.

— Brandyn

Ghost Coast Video · ghostcoast.video

[Paste the Appendix A checklist below your signature — see below.]

Touch 3 — Industry timing hook (D+20)

Subject: fall speaker events get booked in June

Sam —

If Astronomia has anything planned for September through November, the production conversation usually needs to happen in June or July. Not because the calendar fills up — because the good pre-event content (speaker teaser clips, "here's what the room felt like last time") needs lead time to actually move tickets.

If there's a fall event in planning, let me know what you're thinking and I'll tell you if there's a production angle worth building around it.

No pressure if the timing's off — just didn't want the window to close without saying something.

— Brandyn

Ghost Coast Video · ghostcoast.video

Touch 4 — Pack the House proof point (D+28)

Subject: you're the proof behind a guide I published

Sam —

The work we did together on your Astronomia shoot turned into the foundation for a guide I put out: ghostcoast.video/pack-the-house/

It's a how-to on filling event rooms using video. The method in it comes directly from what we did. I kept the venue name out of it since I didn't have your sign-off — but if you ever want Astronomia named in the case study with actual specifics, I'd like to build that out. It's the kind of thing that works well for speaker bureaus shopping for venue partners.

Still would like to know what you've got coming this year.

— Brandyn

Ghost Coast Video · ghostcoast.video

Touch 5 — Door-open close (D+36)

Subject: Astronomia — leaving the door open

Sam —

I've sent a few notes your way. Not going to keep sending if the timing's off.

If Astronomia has something in 2026 you want documented, reach back whenever it makes sense. I'll still be here.

— Brandyn

Ghost Coast Video · ghostcoast.video

Appendix A — Post-Event Content Checklist (free asset for Touch 2)

This is the deliverable to share with Sam. Paste into email or attach as PDF/Doc.

90-Day Speaker Event Content Plan

A working checklist for event producers and speaker bureaus

Week 1 (Days 1–7): Fast content while the event is fresh

Week 2–3 (Days 8–21): Extend the shelf life

Week 4–6 (Days 22–42): Convert attention to next event

Week 7–13 (Days 43–90): Pre-sell the next event

The rule of thumb: a well-shot one-hour event yields about 12 months of usable content if you work the clips correctly. Most event producers use 5% of what they have.

Ghost Coast Video documents events and cuts the clip package. ghostcoast.video/pack-the-house/

Notes for Brandyn