← all drafts ✏️ Edit in Google Docs ↗

The Bakery Atlanta — Cold Outreach

Target: The Bakery Atlanta (Poncey-Highland / citywide, Atlanta — 501(c)(3) artist collective and arts nonprofit, anchor tenant at The Supermarket)

Tier: C — community / long-game

Channel: Email hello@thebakeryatlanta.com (primary). Instagram DM @thebakeryatlanta (alternate).

Contact: No published named human — address the collective/team. Do not invent a name or title.

Ref: I9 in targets.md (Web-sourced candidates 2026-09-20 batch)

Built: 2026-09-20

Context

The Bakery is a 501(c)(3) artist collective, not a commercial venue. The I9 row says it has presented hundreds of exhibitions since 2017 out of a room in Poncey-Highland, where it's the anchor tenant at The Supermarket (638 N Highland Ave NE), and it runs the kind of artist resources working artists actually use — a directory, an opportunities board, Grumpy's Guide. DIY and emerging art, kept alive by the people inside it.

A website can list exhibitions and link a resources page. It can't show the collective actually doing the work — the install, the artists, the people who keep an artist-run space open in Atlanta year after year. That gap is one honest short piece.

The offer: One free short piece, they pick the story. No strings on the first one, they own the footage.

What I have: A verified org and its public channels — hello@thebakeryatlanta.com, IG @thebakeryatlanta, FB @thebakeryatlanta, YT @thebakeryatlanta3909, LinkedIn /company/the-bakery-atlanta. The row names no human, so the email addresses the collective/team rather than a fabricated person.

Email (primary — hello@thebakeryatlanta.com)

Subject: A free short piece on The Bakery

Hi Bakery team —

Hundreds of exhibitions since 2017, and a directory, an opportunities board, Grumpy's Guide, all run out of a collective in Poncey-Highland. A website can list it. It can't show the people doing the work, and that's the part I keep coming back to.

I'm Brandyn, Ghost Coast Video out of Atlanta. I make short documentary pieces for the DIY and emerging-art stories that don't fit on a page. I'd like to make one for The Bakery, free. You pick the story: a show, an artist, the resources you run, whatever's real and worth showing. You own the footage, no strings on the first one.

Worth a reply?

— Brandyn

ghostcoast.video

Word count: ~125 words.

Instagram DM (alternate — @thebakeryatlanta)

Hey — Brandyn, Ghost Coast Video. I shoot short documentary pieces for Atlanta's DIY and emerging-art scene.

A collective that's put on hundreds of exhibitions since 2017 and runs a directory, an opportunities board, and Grumpy's Guide is a story a website can't fully tell. I'd like to make one short piece for y'all, free. You pick the story, you own the footage.

Worth a reply?

— Brandyn / ghostcoast.video

Word count: ~65 words.

Before sending

1. No named contact in the I9 row. The message addresses "Bakery team" and does not invent a person's name or title. If Brandyn finds a real staff or board contact (executive director, programming/collective lead) before sending, swap the greeting to that name.

2. Facts confined to the I9 row. 501(c)(3) collective, hundreds of exhibitions since 2017, anchor tenant at The Supermarket, Poncey-Highland / 638 N Highland Ave NE, the artist directory, opportunities board, and Grumpy's Guide — all from the row. Nothing else is invented. No new emails, handles, names, exhibitions, artists, events, dates, metrics, clients, or testimonials.

3. Channels confirmed in the row. WEB thebakeryatlanta.com, EM hello@thebakeryatlanta.com, IG @thebakeryatlanta, FB @thebakeryatlanta, YT @thebakeryatlanta3909, LinkedIn /company/the-bakery-atlanta. Email is primary; the IG DM is a labeled alternate — do not triple-send.

4. Tier C register. Friendly/community, no hard sell. The wedge is the free piece, not a pitch.

5. Word counts under cap. Email ~125 words, DM ~65 words.

6. No AI attribution, no AI tells. Reads as one person writing to a collective; no corporate scaffolding, no em-dash stacking, no "not just X, it's Y" scaffold.

Status log