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The Ke'nekt Cooperative — Follow-Up Sequence

Target: The Ke'nekt Cooperative — Black-owned coffee shop and community cooperative ("Black Liberated Third Space") in Westview, Atlanta; runs a microfinancing co-op, business marketplaces, and mutual aid out of the coffee counter

Contact: Kiyomi Rollins (Founder) — published in the I1 row

Channel(s): Email events@thekenekt.com (primary — general/events inbox, may not reach the founder directly); Instagram DM @thekenekt (alternate)

Source first-touch: registry/leads/drafts/the-kenekt-cooperative-outreach.md

Source row: targets.md I1 (Web-sourced candidates 2026-09-20)

Generated: 2026-09-20 (night-shift)

Assumes: no reply to the first touch (free 60–90 second piece offer)

Register: cooperative-economics storytelling, member-business spotlights, and mutual-aid/funder communication, not a hard sell

Cadence

| Touch | Timing | Channel | What it delivers |

|-------|--------|---------|------------------|

| 1 | D+5 after first touch | Email | The through-line: the counter is the co-op, not the menu |

| 2 | D+12 | Email | Free one-page "The Counter Is the Co-op" capture guide (Appendix A) |

| 3 | D+20 | Email | Member-business hook: one business, sixty seconds, the holiday marketplace window |

| 4 | D+28 | Email | Mutual-aid/funder hook: the year-end report wants a face, not a number |

| 5 | D+36 | Email (or DM) | Door-open close, no ask |

Flags — read before sending

1. Channel. Email to events@thekenekt.com is primary; it's a general/events inbox that may not reach Kiyomi Rollins directly. The greeting still opens on her name so it forwards cleanly either way. Instagram DM @thekenekt is the alternate. One channel per touch — do not double- or triple-send the same touch across email, IG, and FB.

2. Facts confined to the I1 row. "Black Liberated Third Space," microfinancing co-op, business marketplaces, mutual aid, Westview — all from the row. The 151-businesses / $328,422 figures are the org's own published numbers; this sequence keeps them non-specific rather than quoting them. No new member names, events, dates, grants, awards, quotes, or testimonials.

3. Real work held soft. The Little Five Points series is referenced only as "putting together, no finished episodes." Detroit Action is not named in the touches — if Brandyn wants it as a mid-sequence proof point, add it to Touch 4 in the "mission-driven media work I've done" register the sibling drafts use, not as a results claim. Westside Future Fund and Grove Park Foundation are cold prospects, not clients — do not name them as prior GCV work here (editorial principle 3d). Do not imply The Ke'nekt is a GCV client anywhere.

4. Seasonal hooks are real but unnamed-by-date. Small Business Saturday and the winter marketplace window, plus Q4 year-end giving / impact-report season, are the calendar right now. No specific market date is asserted — confirm the co-op's actual winter marketplace schedule before sending Touch 3.

5. Stop the moment they reply. This is a conversation, not a drip. Any response restarts as a real thread and the remaining touches get dropped.

Touch 1 — The counter is the co-op (D+5)

Subject: the counter is the co-op

Kiyomi —

>

A menu lists what's on the counter. It can't show what the counter actually runs: a microfinancing co-op, a member-business marketplace, and mutual aid, all out of one shop in Westview.

>

"Black Liberated Third Space" is a bigger thing to show than a café is. Anyone can pour a cup. The co-op is the part that's actually yours, and it's the part nobody can see from the outside.

>

If there's one thing the counter does on an ordinary day that you'd point a camera at first, that's where I'd start.

~90 words. Leads with the through-line, not a re-offer of the free piece. "You pick it" carries forward from the first touch. The "counter is the co-op" frame is the cooperative-economics register, distinct from the Cabbagetown "park full of neighbors," CCI "room not the stage," and Historic Westside Gardens "vacant lot to 90 seconds" hooks.

Touch 1 — alternate channel (Instagram DM @thekenekt), don't double-send

Hey — Ghost Coast Video, the short-piece offer from before.

>

A menu lists the coffee. It can't show the co-op: the microfinancing, the member marketplace, the mutual aid, all running from one counter in Westview. "Black Liberated Third Space" is a bigger thing to show than a café is. That's the story, and it's the part a menu can't hold. You pick what the camera points at first.

~55 words. Same hook, DM register. Use only if email goes unanswered and the inbox routing is unknown; pick one channel per touch.

Touch 2 — Free asset: the capture guide (D+12)

Subject: a story guide you could hand to a member business

Kiyomi —

>

I put together a one-page guide for turning one real moment at the co-op into a 90-second story. It's written so you could hand it to whoever runs a marketplace day or a member-business spotlight.

>

It's below, the whole thing, no strings. If the "one member, one moment" rhythm reads like something that'd feed your member spotlights and your year-end report, that's the part I'd want to build with you.

>

— Brandyn
Ghost Coast Video · ghostcoast.video

~75 words. Delivers Appendix A. The "hand it to whoever runs a marketplace day" framing is aimed at a founder who has to make the case internally, not at a direct video buyer.

Touch 3 — Member-business hook (D+20)

Subject: one member business, sixty seconds

Kiyomi —

>

Small Business Saturday and the winter marketplace are the window where a member business needs to be seen, not just listed. A name on a vendor list tells someone the business exists. Sixty seconds of the person behind it tells them why it matters.

>

A short piece on one member business — who they are, what they make, what the co-op made possible — is the asset that carries through the whole holiday window, and the business themselves will share it.

>

If there's one member business you'd put in front of a camera first, that's the one I'd start with.

~95 words. Member-business/marketplace register. Small Business Saturday and the winter marketplace are the real seasonal window now; no specific date is asserted. The "business will share it themselves" line is the cooperative multiplier — one piece, reshared by its own subject.

Touch 4 — Mutual-aid / funder hook (D+28)

Subject: the year-end report wants a face, not a number

Kiyomi —

>

One note on the year-end side, then I'll get out of your way. An impact report lists what the co-op moved: businesses served, dollars run through the co-op, aid distributed. A funder remembers the person behind one of those numbers.

>

A 60-second piece that shows a member or a neighbor the co-op reached turns "here's what we did this year" into "here's who it changed." That's the attachment that earns the next grant and the next donor.

>

If the reporting cycle's already locked, no problem. The work keeps either way.

~90 words. Mutual-aid/funder register, tuned to Q4 year-end giving and impact-report season without naming a specific report or deadline. "Businesses served, dollars run through the co-op, aid distributed" stays category-level and non-specific rather than quoting the org's own numbers.

Touch 5 — Door-open close (D+36)

Subject: leaving the door open

Kiyomi —

>

I've sent a few notes over the last month and won't keep them coming if the timing's off. A co-op's got enough on it.

>

The offer stands as it was. If The Ke'nekt ever wants its counter and its people on camera, I'm around. And when the Little Five Points series is actually finished, I'll send you a link anyway. It's the honest version of what I've been describing.

>

— Brandyn
Ghost Coast Video · ghostcoast.video

~70 words. No ask, no recap, no guilt. Closes on the honest forward promise (the L5P link), which doubles as a reason to keep the thread.

Appendix A — "The Counter Is the Co-op" — turning a coffee shop into a 90-second community story

The deliverable for Touch 2. Self-contained; paste into an email or drop into a Google Doc.

The Counter Is the Co-op — turning a coffee shop into a 90-second community story

What it is. A short recipe for taking one real moment at the co-op — a member business at the marketplace, a microfinancing decision, a mutual-aid moment — and turning it into a 90-second story a member, a donor, or a funder can feel.

Why it works. "Black Liberated Third Space" is a phrase until someone shows it. A website can list the menu and say "third space." It can't show the co-op actually running: the member who got their business off the ground, the neighbor the mutual aid reached, the microfinancing happening between espresso orders. That's the story, and it happens at the counter.

The recipe.

1. Pick one member, one business, one moment of aid. Not the whole co-op.

2. Ask one question and let them answer in their own words: "What did the co-op change for you?"

3. Show the change, don't describe it. The shop, the people, the exchange actually happening.

4. Keep it to one person, one place, one change. That is the whole 90 seconds.

5. End on the co-op's own line — a third space is a place people keep showing up to.

What a member, donor, or funder gets.

What the co-op gets.

The rule of thumb. The co-op is the story. The menu just isn't.

Notes for Brandyn