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The Pub @ EAV — Cold Outreach

Target: The Pub @ EAV (East Atlanta Village — community neighborhood pub on Euclid Ave)

Tier: C — community / long-game

Channel: Instagram DM (@eavpub) — primary; web contact form if available

Ref: C12 in targets.md (Web-sourced candidates 2026-05-24)

Built: 2026-05-28

Context

The Pub @ EAV is doing something specific: community-first pub with a scratch kitchen, local talent on the calendar, and DJ nights. That's not a marketing position — it's how the place actually runs. The music and DJ events are the room's identity, not filler on slow nights.

That kind of content — live music, the actual people, the Euclid Ave room — is hard to produce in-house and easy to undervalue until it's documented. A 60–90 second reel from a DJ night or local act performance gives them something to put in front of the people who weren't there. Shows the room doing what it does.

The offer: Free 60–90 second reel from an upcoming music or DJ event. They own the footage, use it for their own channels. Door-opener for paid event documentation if that's ever on the radar.

What I don't have: A named contact. DM goes to @eavpub. If they reply, ask who handles social/bookings for a name to follow up with.

Instagram DM

Hey — Ghost Coast Video, Atlanta-based video work for venues and events.

The local talent and DJ nights you're running on Euclid are the kind of thing that's worth getting on camera. A live set, a busy Friday, whatever's on the calendar — that room energy is exactly the content that's hard to make in-house and that actually performs on short-form.

I'd like to offer a free 60–90 second reel from one of your upcoming events. You own the footage, use it however you want. Good entry point if better social content for the music nights is something you've been thinking about.

Worth a message back?

— Brandyn / ghostcoast.video

Before sending

1. Check @eavpub recent posts. If they've just announced a specific local act, DJ night, or event, open with that directly. "Saw you've got [act/event] coming up — that's exactly the kind of thing worth documenting" beats the general framing every time.

2. No named contact needed for a cold DM. Account opener is fine. If they reply, ask who handles bookings or social.

3. Web contact form. Check eavpub.com or similar for a contact page — if available, the form version is the same message adapted to a slightly longer format (100–120 words max, no character constraint).

4. Don't reference The EARL, 529, Banshee, or Aisle 5 as GCV clients. They're all cold prospects from the same batch. Don't fabricate those relationships.

5. If they ask about past work: Astronomia (live event and performance documentation, Albuquerque) is the closest match. Detroit Action is the nonprofit documentary case study. Neither goes in the cold DM.

6. Word count: 88 words in the DM body. Under the cap.

Status log